The industry has already exhausted the public web data used to train foundational AI models, a point underscored by the phrase "we've already run out of data." The next leap in AI capability and business value will come from harnessing the vast, proprietary data currently locked behind corporate firewalls.

As AI makes it trivial to scrape data and bypass native UIs, companies will retaliate by shutting down open APIs and creating walled gardens to protect their business models. This mirrors the early web's shift away from open standards like RSS once monetization was threatened.

Public internet data has been largely exhausted for training AI models. The real competitive advantage and source for next-generation, specialized AI will be the vast, untapped reservoirs of proprietary data locked inside corporations, like R&D data from pharmaceutical or semiconductor companies.

The tool enhances AI performance by using fresh, trending data from X and Reddit as the initial context for prompts. This primes the AI with highly relevant, optimized information, leading to more dialed-in and superior results compared to generic prompting methods.

The usefulness of AI agents is severely hampered because most web services lack robust, accessible APIs. This forces agents to rely on unstable methods like web scraping, which are easily blocked, limiting their reliability and potential integration into complex workflows.

For years, access to compute was the primary bottleneck in AI development. Now, as public web data is largely exhausted, the limiting factor is access to high-quality, proprietary data from enterprises and human experts. This shifts the focus from building massive infrastructure to forming data partnerships and expertise.

Instead of just using platforms, Digitas identifies gaps in its workflow and partners with platforms to build solutions. They saw strategists manually mining Reddit for insights, so they collaborated with Reddit to create a Community Insights AI product, turning an internal process into a scalable tool and competitive advantage.

Ali Ghodsi argues that while public LLMs are a commodity, the true value for enterprises is applying AI to their private data. This is impossible without first building a modern data foundation that allows the AI to securely and effectively access and reason on that information.

As algorithms become more widespread, the key differentiator for leading AI labs is their exclusive access to vast, private data sets. XAI has Twitter, Google has YouTube, and OpenAI has user conversations, creating unique training advantages that are nearly impossible for others to replicate.