Virality can be engineered by combining three key ingredients: something controversial, something funny, and something taken out of its usual context. According to Eric Zhu, blending these elements makes for a powerful and shareable story, as exemplified by the concept of sperm racing.

Effective politicians operate less as policy experts and more as skilled entertainers. They adopt a specific 'genre'—like different styles of rap—to emotionally move their audience. This allows them to build a strong following and obfuscate a lack of concrete, cause-and-effect policy planning, focusing on feeling over function.

Shutterstock's data shows a clear distinction between the emotions that build trust versus those that generate buzz. Campaigns aiming for credibility should evoke pride and belonging, tapping into fundamental human needs. Conversely, content designed for virality often succeeds by triggering anger.

Soft power is being deployed through culture. U.S. agencies have funded cultural products, like rap music in Bangladesh, with lyrics explicitly 'designed to get people in the streets.' These anthems are used to mobilize disaffected youth and create social division as part of a larger political destabilization strategy.

The ICE incident involving a five-year-old child illustrates how modern political battles are fought over perception. Both sides present wildly different narratives of the same event, leaving the public to choose a story rather than understand the facts. Controlling the narrative has become the primary goal.

Mainstream media outlets often function as propaganda arms for political factions, not sources of objective truth. Consumers should treat them as such, using outlets like CNN for the left's narrative and Fox for the right's, simply to understand the official talking points of each side.

A content moderation failure revealed a sophisticated misuse tactic: campaigns used factually correct but emotionally charged information (e.g., school shooting statistics) not to misinform, but to intentionally polarize audiences and incite conflict. This challenges traditional definitions of harmful content.

Across history, from Nazis calling Jews "pestilence" to Hutus calling Tutsis "cockroaches," propaganda follows a single playbook. By labeling an out-group as non-human (animals, viruses), it deactivates the brain's social cognition and empathy networks, making it psychologically easier to commit atrocities.

Oxford naming "rage bait" its word of the year signifies that intentionally provoking anger for online engagement is no longer a fringe tactic but a recognized, mainstream strategy. This reflects a maturation of the attention economy, where emotional manipulation has become a codified tool for content creators and digital marketers.