Oxford naming "rage bait" its word of the year signifies that intentionally provoking anger for online engagement is no longer a fringe tactic but a recognized, mainstream strategy. This reflects a maturation of the attention economy, where emotional manipulation has become a codified tool for content creators and digital marketers.

We are months away from AI that can create a media feed designed to exclusively validate a user's worldview while ignoring all contradictory information. This will intensify confirmation bias to an extreme, making rational debate impossible as individuals inhabit completely separate, self-reinforced realities with no common ground or shared facts.

Algorithms optimize for engagement, and outrage is highly engaging. This creates a vicious cycle where users are fed increasingly polarizing content, which makes them angrier and more engaged, further solidifying their radical views and deepening societal divides.

Extremist figures are not organic phenomena but are actively amplified by social media algorithms that prioritize incendiary content for engagement. This process elevates noxious ideas far beyond their natural reach, effectively manufacturing influence for profit and normalizing extremism.

A/B testing on platforms like YouTube reveals a clear trend: the more incendiary and negative the language in titles and headlines, the more clicks they generate. This profit incentive drives the proliferation of outrage-based content, with inflammatory headlines reportedly up 140%.

The social media newsfeed, a simple AI optimizing for engagement, was a preview of AI's power to create addiction and polarization. This "baby AI" caused massive societal harm by misaligning its goals with human well-being, demonstrating the danger of even narrow AI systems.

While AI-generated comment summaries offer quick sentiment analysis for creators, making them public could be dangerous. They risk being weaponized by polarized communities, much like the old dislike button, negatively influencing a potential viewer's perception before they have even watched the content.

Effective political propaganda isn't about outright lies; it's about controlling the frame of reference. By providing a simple, powerful lens through which to view a complex situation, leaders can dictate the terms of the debate and trap audiences within their desired narrative, limiting alternative interpretations.

The AI debate is becoming polarized as influencers and politicians present subjective beliefs with high conviction, treating them as non-negotiable facts. This hinders balanced, logic-based conversations. It is crucial to distinguish testable beliefs from objective truths to foster productive dialogue about AI's future.