While conventional wisdom praises mentorship, advice from others is inherently based on their "yesterday"—their past experiences and market conditions. To truly innovate and build for "tomorrow," you must trust your own vision instead of applying potentially outdated models to a new landscape.

The ideal business advisor is deeply invested in your success, has broader experience to see signals you miss, and provides frameworks that simplify your future decision-making, even when they are not on the phone.

Chet Pipkin reflects that his company's biggest missteps occurred when they abandoned their own unique, effective internal systems to adopt "the right way" as prescribed by outside experts. He advises founders to trust their intuition and the bespoke processes that work for their specific business, rather than blindly following conventional wisdom.

Certain individuals have a proven, high success rate in their domain. Rather than relying solely on your own intuition or A/B testing, treat these people as APIs. Query them for feedback on your ideas to get a high-signal assessment of your blind spots and chances of success.

A manager is not a mentor. Instead of depending on a single, formal mentor within their reporting structure, aspiring leaders should cultivate a personal 'board' of two or three trusted advisors. This external network provides diverse, on-demand input for specific business situations that fall outside a leader's direct experience or comfort zone.

Much online startup advice comes from founders with a single lucky success or a large pre-existing audience, making their advice often not repeatable. Seek guidance from those who have demonstrated success multiple times, proving their methods are based on skill and strategy, not just luck or circumstance.

Founders should trust VCs' advice on the timing for hiring senior executives, as they often underestimate the need. However, founders should trust their own gut on the specific candidate, as VCs can be swayed by polished presenters who may not be effective day-to-day operators.

According to Vinod Khosla, the flood of (often bad) advice entrepreneurs receive makes their ability to discern who to trust on which topic their single most important decision, even more critical than execution itself.

An expensive mis-hire came from a friend's referral. The speaker realized that while she trusted her friends, they lacked the deep marketing expertise to properly evaluate the candidate's skills. This highlights the need to critically assess a referrer's own qualifications in the relevant domain, not just rely on the relationship.