Historically, media gatekeepers like a few TV stations limited the reach of charismatic but unsubstantiated figures. The rise of social media removes this friction, allowing gurus to build massive audiences directly. This, combined with distrust in institutions, has created a "golden age" for their proliferation.

In the pre-internet era, a small number of executives and critics decided what art was produced and celebrated. Today, social media algorithms allow the audience to decide what is 'good' by rewarding it with attention, enabling talent that would have been overlooked by the old system to thrive.

Platform algorithms now prioritize showing users content relevant to their interests, regardless of who they follow. This means a brand's follower count is less important than the relevance of each individual piece of content. Any creator can achieve massive reach on a single post, making it a true meritocracy.

The loss of unifying religious morality created an initial societal void. Social media then amplified this by exposing people to a tsunami of viewpoints, resulting in an 'infinite fracturing of frame of reference' and the creation of countless micro-tribes that erode social cohesion.

Algorithms on platforms like TikTok and Instagram no longer primarily show content from who you follow. They prioritize content based on a user's current interests. This means the individual merit of a post is more important for reach than your existing follower count, creating opportunity for new creators.

While democratizing access to information, the internet also erodes distinct regional creative styles. Magic once had unique French, German, and Japanese schools of thought; now, global creators learn from the same online tutorials, leading to a more homogenous, less geographically diverse art form.

The value of a large, pre-existing audience is decreasing. Powerful platform algorithms are becoming so effective at identifying and distributing high-quality content that a new creator with great material can get significant reach without an established following. This levels the playing field and reduces the incumbent advantage.

Historically, financial comparison was contained within socioeconomically similar neighborhoods. Social media removes these geographic and social barriers, constantly exposing individuals to global, hyper-affluent lifestyles. This distorts the perception of 'normal,' making luxury seem common and fueling widespread feelings of financial inadequacy.

While the internet enables niche content, it also acts as a cultural dampener. By beaming the same dominant culture (e.g., Taylor Swift) everywhere, it ensures everyone gets the same inputs, leading to more similar creative outputs and cultural convergence.