The US economy is not uniform. Mastercard's real-time data reveals a persistent trend of the Southeast, particularly North and South Carolina, significantly outperforming the national average in consumer spending. In contrast, parts of the Midwest and Northeast are showing relative softness, highlighting critical regional economic divergence.
Strong consumer spending over the summer was likely inflated by people purchasing goods they expected to become more expensive due to tariffs. This 'spent-up demand' suggests that future retail sales will weaken as the buying-ahead behavior ends and reverses.
Consumer spending resilience is not broad-based. It's largely driven by the top 10% of income earners (making over $275k), who now account for almost 50% of total spending. This is the only cohort whose spending has outpaced inflation since the pandemic, making the wider economy highly sensitive to their behavior.
The resilience of consumer spending, despite weak employment growth, is driven by affluent consumers liquidating assets or drawing down cash. This balance sheet-driven consumption explains why traditional income-based models (like savings rates) are failing to predict a slowdown.
While high-income spending remains stable, the next wave of consumption growth will stem from a recovery in the middle-income segment. This rebound will be driven by stabilizing factors like reduced policy uncertainty and neutral monetary policy, not a major labor market acceleration.
The difference in home price trends between US regions is not about weather or jobs, but housing supply. States in the South and West that permit widespread new construction are seeing prices fall, while "Not In My Backyard" (NIMBY) states in the Northeast and Midwest face shortages and rising prices.
Instead of relying on lagging, revised government statistics like GDP, analyzing the daily flow of funds from the U.S. Treasury Statement provides a hard, real-time indicator of economic activity. This raw data on tax receipts and spending offers a more accurate, timely picture of economic health.
Morgan Stanley identifies a rare divergence between strong U.S. spending data and very weak employment figures. How this tension resolves will determine the global economy's path in 2026, creating either a mild recession or a spending-driven boom. Other major economies like Europe and China are not expected to be sources of major surprises.
Major metropolitan areas like NYC or LA are oversaturated. Growing 'Tier-2' cities have an influx of wealthy residents creating high demand for services, but often lack a sufficient supply of sophisticated providers. This creates a significant arbitrage opportunity for entrepreneurs leveraging modern marketing and AI.
Mary Daly compares economic analysis to fly fishing: you can understand the general principles, but success requires deep local knowledge of what 'fly' (or economic factor) is specific to that area. This analogy powerfully illustrates why Fed officials visit diverse regions—to gain the local context that broad national data misses.
While headline forecasts predict a 3.5% rise in holiday sales, this is nearly entirely offset by inflation, which is running close to 3%. In real terms, consumer spending will be flat at best, meaning the average family's standard of living is declining this holiday season.