In a world filled with fear, leaders can practice 'joy as resistance.' This isn't about being happy, but about making a conscious choice to bring joy—a source of strength—into your team and life, regardless of external circumstances.
The tendency to cram multiple celebrities or messages into a single ad to appeal to everyone is a recipe for mediocrity. As Dara Treseder notes, 'When you try to speak to everyone, you speak to no one.' Focused, targeted messaging is more effective.
In a chaotic world, traditional ad metrics are insufficient. Autodesk's CMO Dara Treseder argues that high-stakes campaigns must also be simple to cut through noise, sincere to build trust, and make a clear statement to be memorable and effective.
Autodesk CMO Dara Treseder argues her motivation to call out injustice in America comes from a deep love for her chosen country. This perspective reframes public critique not as division, but as a constructive act of patriotism aimed at helping the nation live up to its ideals.
Over 60% of Super Bowl ads used celebrities, but most failed to deliver ROI. The few successes, like Ben Affleck for Dunkin', worked because the connection was sincere and pre-existing. Simply paying for fame without a genuine link is a waste of money.
Bad Bunny's halftime show succeeded by being authentic to his audience, not by trying to win over critics. The lesson for brands is that in a polarized world, attempting to please everyone leads to failure. Focusing on your core supporters builds deeper loyalty.
A direct competitive attack, like Anthropic's jab at OpenAI, can succeed before the campaign officially launches. The victory is sealed when your competitor's executives publicly comment, confirming you've struck a nerve and won the initial attention war.