Reframe patriotism not as blind nationalism, but as acknowledging the immense, unearned privilege of one's birthplace and its opportunities. This creates a sense of gratitude and responsibility—a debt owed to the society, systems, and people whose sacrifices created that environment of opportunity.

People are more motivated by fighting a negative societal trend than by hitting financial targets. Framing your company's work as a "resistance" movement—like fighting loneliness in a digital world—creates a powerful, unifying rally cry for your team.

The tech industry's attempt to create apolitical workplaces, championed by leaders like Coinbase's CEO, is proving unsustainable. Major national events are making this stance untenable, as the external world forces its way in and compels responses from employees and executives alike, showing the limits of the approach.

The directive to 'stay in your lane' is often used to silence dissent. Counter this by expanding your definition of your lane beyond your industry expertise (e.g., marketing) to include your fundamental values (e.g., empowering women). This reframes speaking out as staying true to your authentic mission.

To stand out, marketers must take a sharp point of view. Autodesk's CMO advises creating "healthy tension" by opining on topics core to the brand's credibility. This avoids "toxic tension" from speaking on irrelevant issues, which leads to damaging blowback. Without tension, there is no greatness.

When facing controversy, McKinsey's leadership first asks where they should be humble and learn from mistakes (like their opioids work), and where they should be courageous and push back against criticism they disagree with (like their work in hard-to-abate climate sectors).

Public criticism between figures like Elon Musk and Donald Trump, while appearing chaotic, is a symptom of America's rugged individualist culture. This freedom to challenge authority and speak freely, though messy, is precisely what attracts global innovators and has historically fueled the nation's success.

In a world filled with fear, leaders can practice 'joy as resistance.' This isn't about being happy, but about making a conscious choice to bring joy—a source of strength—into your team and life, regardless of external circumstances.

When deciding whether to speak on controversial issues, leaders often fear alienating customers. Padma Lakshmi reframes this choice: the risk of losing your soul and personal integrity by staying silent should be a greater fear than the potential loss of business. This prioritizes long-term identity over short-term financial concerns.