When starting out, resist the pressure to immediately master algorithms and conversion tactics. Instead, follow your intuition and create content that is genuinely you for several months. This builds a sustainable brand and audience connection, which can then be optimized later.

Social media has shifted from 'social' to 'interest' media, where the algorithm targets users based on the content they consume. Making hyper-specific content for your target audience is the most effective form of targeting. Resist making broad content for vanity metrics, as it won't reach qualified buyers.

Covering multiple unrelated topics on a single YouTube channel—a "carnival channel"—fragments your audience and confuses the algorithm. Focusing on a single, clear niche is essential for building a loyal, engaged community around a core value proposition.

It's okay to start a newsletter without a perfectly defined audience. Write about a range of your interests and pay close attention to which links get clicked and what topics resonate. Use this early feedback to meander your way toward a niche that both you and your audience enjoy.

Entrepreneurs often fall into a "hamster wheel" of creating massive amounts of content, like daily blog posts, without a clear purpose. This leads to burnout without tangible results like email sign-ups or sales. A single, strategic piece of content per week with a clear call-to-action is far more valuable and sustainable.

Stop creating broad content to chase views. Algorithms are so effective that creating hyper-specific content for your ideal customer is the most efficient way to reach them. The content itself is now the targeting mechanism.

If you are a multi-passionate creator struggling to focus, the problem is not your content but your business model. First, decide what you want to sell. That decision will provide the necessary constraints and clarity to build a focused content strategy around it, ending the "scattered" feeling.

While modern algorithms allow for growth without a niche, a specific focus is non-negotiable for three key outcomes: building a recognizable brand, creating a viable business, and cultivating loyal 'superfans' who engage deeply and consistently. General growth does not equal a sustainable enterprise.

To attract a new audience, create content that explicitly calls out your target demographic's specific situations and identifiers. This is more effective than broad content because it makes the audience feel seen and understood, prompting the algorithm to find more people like them.