In 2007, Facebook's traffic flattened after doubling its engineering team because new hires didn't understand the system architecture. This taught a young Zuckerberg a crucial lesson: at scale, knowledge must be taught explicitly. He then created a mandatory two-month bootcamp for all new product and engineering hires.
Related Insights
Figma's founder, Dylan Field, admits he was a poor manager initially. His solution was to hire experienced leaders he could learn from directly, like his first director of engineering. This flips the traditional hiring dynamic; instead of hiring subordinates, insecure founders should hire mentors who can teach them essential skills and push the company forward.
Resist hiring quickly after finding traction. Instead, 'hire painfully slowly' and assemble an initial 'MVP Crew' — a small, self-sufficient team with all skills needed to build, market, and sell the product end-to-end. This establishes a core DNA of speed and execution before scaling.
As a company grows, its old operational systems and processes ('plumbing') become obsolete. True scaling is not about addition; it's about reinvention. This involves systematically removing outdated processes designed for a smaller scale and replacing them entirely.
Instead of traditional classroom training, Stone would take new salespeople on live sales calls. They'd observe him, attempt a pitch themselves, and receive immediate feedback. This rapid, immersive cycle built competence and confidence quickly, even for those without a college degree.
According to the 'dark side' of Metcalfe's Law, each new team member exponentially increases the number of communication channels. This hidden cost of complexity often outweighs the added capacity, leading to more miscommunication and lost information. Improving operational efficiency is often a better first step than hiring.
To scale from 100 to 1,000+ employees, you must stop interviewing everyone. Success depends entirely on the cultural foundation built with the first 100 people. By personally hiring and imbuing them with the company's core values, you create a group of leaders who can replicate that culture as the organization expands.
The biggest scaling mistake is focusing on running up numbers while ignoring the underlying mindset. During its peak growth, Facebook put every new engineer through a six-week bootcamp not for immediate productivity, but to instill the company's culture. This investment in a shared mindset is what enables sustainable scaling, preventing the chaos that comes from rapid headcount growth.
When Facebook's growth stalled due to new engineers breaking the codebase, Zuckerberg instituted a mandatory, two-month bootcamp for all new engineers and PMs. This systemically solved the knowledge gap, allowing the team to scale effectively.
In a paradigm shift like AI, an experienced hire's knowledge can become obsolete. It's often better to hire a hungry junior employee. Their lack of preconceived notions, combined with a high learning velocity powered by AI tools, allows them to surpass seasoned professionals who must unlearn outdated workflows.
