Introduce a significantly more expensive, highly customized version of your service alongside your main offering. This price anchor makes the actual product you want to sell appear like a fantastic deal, even if it has a high price point, thereby increasing conversion rates.

Offering a defined price range (e.g., '$149-$299') instead of an open-ended 'pick your price' model leverages social pressure. Most customers will pay more than the minimum to avoid appearing cheap, anchoring the average transaction value significantly higher.

Don't just offer a single product with a price. Turn the buy box into a strategic merchandising area by offering curated bundles (e.g., 1, 3, or 5 packs) that provide better value or convenience. This guided buying experience can significantly increase Average Order Value (AOV).

To sell more of a $300 package instead of a $200 one, introduce a $500 option. Most won't buy the decoy, but its presence shifts the customer's reference point, making the $300 package appear more reasonable and valuable by comparison.

To increase average deal size, introduce a new, much higher-priced package (e.g., $100k) and pitch it as your primary offer. Commit to selling it hard. For clients who object, you can then downsell to your original core offer (now priced at $35k), which appears incredibly reasonable by comparison. This captures whales and boosts conversions on your main offer.

When offering customizable products, customers get overwhelmed by choices. Instead of making them build from scratch, present a pre-configured, fully-loaded version as the default and let them remove features. This leverages social proof and simplifies the decision-making process, increasing conversion.

Your product might feel expensive in a vacuum. To combat this, introduce a VIP or high-end option priced 3-5x higher than your main offering. This use of price anchoring makes the standard option appear much more reasonable and approachable by comparison, similar to how a $200 steak makes a $30 steak look like a bargain.

Counter-intuitively, for price-sensitive markets, decreasing average order value (AOV) is a key growth lever. A lower entry price point unlocks a larger segment of the population, increasing transaction frequency, building habits, and ultimately driving higher lifetime value.

Adding a third, less attractive 'decoy' option to a choice set can dramatically shift consumer preference towards a higher-priced target option by making it seem superior by comparison. This choice architecture trick can significantly boost revenue even if the decoy itself is never chosen.