AI's primary value in pre-buy research isn't just accelerating diligence on promising ideas. It's about rapidly surfacing deal-breakers—like misaligned management incentives or existential risks—allowing analysts to discard flawed theses much earlier in the process and focus their deep research time more effectively.

Despite proven cost efficiencies from deploying fine-tuned AI models, companies report the primary barrier to adoption is human, not technical. The core challenge is overcoming employee inertia and successfully integrating new tools into existing workflows—a classic change management problem.

The discipline of writing down your thought process is crucial for decision analysis. AI now amplifies this by creating a searchable, analyzable record of your thinking over time, helping you identify blind spots and get objective feedback on your reasoning.

The biggest resistance to adopting AI coding tools in large companies isn't security or technical limitations, but the challenge of teaching teams new workflows. Success requires not just providing the tool, but actively training people to change their daily habits to leverage it effectively.

WCM avoids generic AI use cases. Instead, they've built a "research partner" AI model specifically tuned to codify and diagnose their core concepts of "moat trajectory" and "culture." This allows them to amplify their unique edge by systematically flagging changes across a vast universe of data, rather than just automating simple tasks.

A dominant AI analytics company hasn't emerged because of user behavior, not technology. Analytics professionals have deeply ingrained workflows. Overcoming this inertia is a far greater adoption challenge than for simpler tasks like copy editing, slowing the entire category's disruption.

Enterprises face hurdles like security and bureaucracy when implementing AI. Meanwhile, individuals are rapidly adopting tools on their own, becoming more productive. This creates bottom-up pressure on organizations to adopt AI, as empowered employees set new performance standards and prove the value case.

Off-the-shelf AI models can only go so far. The true bottleneck for enterprise adoption is "digitizing judgment"—capturing the unique, context-specific expertise of employees within that company. A document's meaning can change entirely from one company to another, requiring internal labeling.

To get mainstream users to adopt AI, you can't ask them to learn a new workflow. The key is to integrate AI capabilities directly into the tools and processes they already use. AI should augment their current job, not feel like a separate, new task they have to perform.