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History shows the greatest value is created by applications built on new infrastructure, not the infrastructure itself (e.g., Facebook on the internet, not Cisco). MSPs should focus on what new services they can offer *using* AI, rather than simply managing the underlying AI tech. This is where the long-term profit will be.
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The ultimate impact of AI isn't just enhancing employee productivity via software. It's about companies transitioning from selling tools to selling outcomes. For example, an HR software provider could evolve to sell the automated work of an HR professional, handling payroll queries and benefits directly.
To grow beyond common revenue plateaus, MSPs must shift focus from their technology stack—which customers don't care about—to professional and managed services. Growth and margin come from selling solutions like managed cybersecurity or AI deployments, not from the specific tools used to deliver them.
Founders are stuck in a SaaS mindset, selling tools to existing service providers. The bigger opportunity is to build new, AI-first service companies (e.g., accounting, legal) that use AI to deliver a superior end-to-end solution directly to customers.
Historical tech cycles like the cloud and mobile demonstrate a consistent pattern: the application layer ultimately generates 5 to 10 times the value of the underlying infrastructure capital expenditure. With trillions being invested in AI infrastructure, future value creation at the application layer will be astronomically larger.
AI makes it cheaper to build new features. Instead of passing these savings on through lower prices, companies should use this efficiency to expand their product's scope to solve adjacent customer problems. This bundling strategy increases the overall value proposition, allowing you to charge more and become more integral.
Building a single AI tool is not enough. The real value lies in becoming the 'conductor,' creating a system that orchestrates multiple specialized AI agents to complete complex workflows. Whoever owns this coordination layer owns the entire value flow.
The most profitable way to leverage AI tools without code is to package their output as a managed service. Instead of selling access to an AI, sell lead generation, process automation, or financial analysis on a monthly retainer, with the AI doing the heavy lifting behind the scenes.
Businesses previously considered non-venture scale due to service-based models and low margins, like Managed Service Providers (MSPs), are becoming investable. By building with an AI-first core, these companies can achieve the high margins and scalability required for venture returns, blurring the line between service and product.
In a world where AI makes software cheap or free, the primary value shifts to specialized human expertise. Companies can monetize by using their software as a low-cost distribution channel to sell high-margin, high-ticket services that customers cannot easily replicate, like specialized security analysis.
As foundational AI models become commoditized 'intelligence utilities,' the economic value moves up the stack. Orchestrators like OpenClaw, which can intelligently route tasks to the most efficient model based on cost or use case, are positioned to capture the margin that the underlying model providers cannot.
