To drive early webinar registrations, offer on-demand access exclusively to the 'first X' people who sign up. Set 'X' to double your typical registration number. This creates a powerful fear of missing out (FOMO) that can increase registrations by over 20%.

Marketers should create temporary, high-energy events rather than long-term, low-engagement communities. A time-bound "24-hour vault unlock" or a 30-day pop-up group generates urgency and a fear of missing out, driving significant participation that permanent online spaces often fail to sustain, even in "boring" industries.

The feature allowing creators to switch a public livestream to members-only has a hidden benefit: evergreen conversions. Viewers who watch the public replay later can be enticed by the exclusive content they missed, creating a powerful incentive for them to join the membership long after the live event has ended.

By framing a marketing webinar as a "date night," a business can increase show-up rates and engagement. This unique angle grants permission for a longer session, allowing for a complete pitch in one sitting rather than over multiple days which suffer from high drop-off rates.

When COVID halted in-person events, Campaigns & Elections pivoted by creating a membership and making virtual events a members-only perk. This successfully reframed the offering from a low-value ticket purchase to an exclusive benefit of belonging, driving rapid membership growth.

The 'Best One Yet' podcast rebrands its tour as an "IPO" (In-Person Offer), leveraging financial jargon familiar to its business audience. This transforms a ticket purchase into an act of "shareholding" in the brand, creating a sense of exclusive ownership and urgency for dedicated listeners.

Brands can host multi-hour live stream sales events, mimicking the scarcity-driven format of QVC. By having influencers demonstrate products and announce real-time stock updates ('Only 10 left!'), companies create a fun, interactive, and urgent buying environment that drives significant sales in a short window.

Data analysis revealed that very few sales came from people who watched webinar replays. By eliminating replays entirely, the speaker created scarcity, which significantly increased live show-up rates (to 38-40%) and drove sales, as most conversions happened during the live event.

To combat declining live attendance, create an 'attend to receive' incentive. Offer exclusive content like a summary guide, beta access, or a special Q&A session available only to those who attend the live broadcast, making it a primary element of your promotion.