The feature allowing creators to switch a public livestream to members-only has a hidden benefit: evergreen conversions. Viewers who watch the public replay later can be enticed by the exclusive content they missed, creating a powerful incentive for them to join the membership long after the live event has ended.

When COVID-19 shut down their events business, Campaigns & Elections avoided temporary solutions like webinars. Instead, they focused on building a durable membership model that would thrive after live events returned. This ensured they emerged from the crisis with a larger, more diversified business.

During the COVID crisis, with revenue at zero, Accel Events pivoted to virtual events by selling a product that didn't exist yet. They created mockups, sold with the confidence they could build it, and then developed features only after customers signed up. This rapid, customer-funded development saved the company.

Transform your customer base into a community by hosting exclusive meetups. This strategy builds a "culture machine" where customers feel like family, fostering loyalty and generating organic referrals without a hard sales pitch.

Marketing agency Marketex developed a digital product for a public speaker to reach audiences who couldn't attend live events. When COVID-19 canceled all in-person speaking, this pre-existing digital offering became an immediate, seamless pivot, demonstrating that expanding market reach can double as a powerful contingency plan.

The 'Best One Yet' podcast rebrands its tour as an "IPO" (In-Person Offer), leveraging financial jargon familiar to its business audience. This transforms a ticket purchase into an act of "shareholding" in the brand, creating a sense of exclusive ownership and urgency for dedicated listeners.

The media outlet views its exclusive benefits (newsletters, events) not as tools to attract new members, but as a retention strategy. They recognize the initial decision to join is emotional and mission-driven. The perks then provide tangible value to convince these supporters to stay long-term.

A week-long, low-cost paid event that previews a membership experience can drastically outperform single webinars. By building deep trust and delivering quick wins over several days, this model generates high-quality leads and exceptional conversion rates, such as the 1,100 new members Sarah Williams gained in one launch.

Instead of a simple book launch, Ramli John hosted a virtual summit on the book's topic. This attracted attendees interested in learning, not just buying. The book was bundled into a $47 VIP pass for event recordings, making the purchase feel like a high-value deal and driving thousands in launch-day sales from a new audience.