Instead of typical early-bird discounts, incentivize early event registration by giving attendees control. Let them vote on the session order or potential speakers, or give them first access to the agenda draft. This tactic builds engagement and drives action.
'Early access' marketing, where promotions begin far in advance of an event or season, is a major trend. It has grown 35% year-over-year across both business and consumer categories, showing a significant shift toward earlier campaign launches.
To drive early webinar registrations, offer on-demand access exclusively to the 'first X' people who sign up. Set 'X' to double your typical registration number. This creates a powerful fear of missing out (FOMO) that can increase registrations by over 20%.