Counterintuitively, making valuable content like guides available for a limited time creates urgency and drives more downloads. Promoting the "last chance" to access the asset before it's removed is more effective than leaving it permanently on a resources page where it becomes invisible.

Data shows a 75% year-over-year increase in Friday webinar attendance. Marketers who avoid Fridays are missing a key opportunity, as professionals now use this day for content consumption and self-improvement, a trend that accelerated post-COVID.

Offer a significant, permanent discount exclusively to customers who sign up before a product or location officially launches. This creates urgency and scarcity, driving a large influx of initial customers and ensuring immediate profitability from day one.

Counterintuitively, making B2B content like guides and reports available for a limited time (e.g., 30 days) before removing them drives more downloads than leaving them up as 'evergreen'. Promoting the content's impending removal creates scarcity and a compelling reason for prospects to act immediately.

By framing a marketing webinar as a "date night," a business can increase show-up rates and engagement. This unique angle grants permission for a longer session, allowing for a complete pitch in one sitting rather than over multiple days which suffer from high drop-off rates.

Amy Porterfield increased her webinar conversion rate by 3% simply by moving her most valuable offers to the 45-60 minute window. Because audiences naturally drop off after an hour regardless of the stated length, a webinar's most critical sales information must be delivered before that 60-minute mark.

Instead of typical early-bird discounts, incentivize early event registration by giving attendees control. Let them vote on the session order or potential speakers, or give them first access to the agenda draft. This tactic builds engagement and drives action.

Contrary to the 'value first, pitch last' model, present the full offer before your launch event even begins. Then, create urgency by offering a new, valuable bonus each day that expires within 24 hours. This strategy leverages peak attendance on day one and frames the purchase as an opportunity to gain extra value rather than a hard sell.

Standard time blocks like 15 or 30 minutes can feel like generic placeholders. Using specific, unusual numbers (e.g., a 22-minute webinar) stands out, signals that you've thoughtfully planned the session, and conveys a stronger respect for the attendee's time, boosting sign-ups.