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Former Twitter CEO Dick Costolo warns that employees are unprepared for the shift from stable, infrequent private valuations to daily, often irrational, public stock fluctuations. Leaders must proactively manage this internal turbulence, which the public often underrates.
Howard Marks describes the downside of being a public company as receiving a constant, often arbitrary, 'report card' from the market. Daily stock price movements, driven by people with limited understanding of the company's long-term strategy, create noise and pressure that private companies can avoid.
New CEO Mark McLaughlin resisted board pressure for a quick IPO, arguing that going public is a starting line, not a finish line. He first focused on hiring key leaders and building scalable systems to ensure the company could operate successfully in the public markets, not just survive the IPO event.
To combat methodical slowness at Twitter, Costolo's first move as CEO was to end consensus-based decision-making. He pushed ownership down the org chart to individual leaders, holding them accountable and dramatically increasing the cadence of execution.
When a founder faces a major acquisition offer, the pivotal question isn't just about valuation, but temperament. A board member should ask, "Are you built to be a public company CEO?" The intense stress and public scrutiny aren't for everyone. Pushing a founder who isn't an "IPO guy" to reject an offer can be a disastrous long-term decision.
Klarna's CEO candidly revealed that his management team vowed never to watch the company's stock price after its IPO, but they immediately broke that promise and checked it daily. This highlights the intense, almost unavoidable psychological pressure that public market fluctuations exert on company leadership.
iCapital's CEO argues against rushing to an IPO, citing the distraction of stock volatility. To retain employees who hold equity, the private company provides periodic opportunities for them to sell a limited portion of their holdings. This balances the need for liquidity with the benefits of staying private.
Ariel Cohen acknowledges employee morale is 100% correlated with the stock price. He sees his role as a counter-force, continuously focusing the team on strong internal metrics and the 2-to-10-year journey, conditioning them to treat daily market fluctuations as irrelevant noise to the real business performance.
Operating a public company isn't just a change in funding; it's like running two entities. One is the operational business, and the other is a public-facing organization requiring constant management of institutional investors, which significantly distracts from core business goals.
A CEO must act as an emotional stabilizer. When the team is optimistic, the CEO must focus on potential risks. When the team is pessimistic, the CEO must project confidence and point towards future success, constantly balancing the company's collective mood.
While a high IPO valuation seems like a victory, it can be destructive internally. When the stock inevitably corrects, employees experience the drop as a personal loss due to psychological loss aversion, leading to distraction and depression. CEOs should nudge markets toward sane, sustainable valuations.