Focusing only on trendy sectors leads to intense competition where the vast majority of startups fail. True opportunity lies in contrarian ideas that others overlook or dismiss, as these markets have fewer competitors.

The central thesis of "The Myth of Capitalism" is that historically high corporate profit margins stem from increased industrial concentration. This concentration, which grants significant pricing power, is a result of a multi-decade policy pendulum swing away from aggressive antitrust enforcement that began in the 1980s.

Unsexy markets like plumbing or law have less competition, higher profit margins, and customers who are more receptive to expertise. This creates an environment for faster growth, akin to driving on an empty road.

Gardner’s "Cola Test" is a simple heuristic to identify unique market leaders. Ask yourself if a company is the "Coca-Cola" of its industry. Then, try to name its "Pepsi." If you can't find a clear, direct competitor, you've likely found a business with a powerful, defensible moat.

The private market ecosystem exhibits extreme value concentration. Just 20 'platform companies' account for 80% of all private enterprise value, and a mere 4 companies are responsible for 65%. This power law reality dictates that being in these few key companies is all that matters for generating top-tier returns.

The best investment opportunities aren't always in glamorous, crowded sectors like tech or healthcare. True competitive advantage comes from identifying and mastering industries with "short lines"—areas with less capital and fewer specialists, such as Main Street franchise businesses.

Even for the world's greatest investor, success is a game of outliers. Buffett made the vast majority of his returns on just 10 of 500 stocks. If you remove the top five deals from Berkshire's history, its returns fall to merely average, highlighting the power law effect in investing.

The firm targets markets structured like the famous movie scene: first place wins big, second gets little, and third fails. They believe most tech markets, even B2B SaaS without network effects, concentrate value in the #1 player, making leadership essential for outsized returns.

A strong power law effect is at play across markets. In the private sphere, the top 10 unicorns now account for almost 40% of all unicorn value, doubling their share since 2020. This concentration mirrors the public markets, highlighting an increasing 'winner-take-all' dynamic.