The skills required for caregiving—optimizing time, finding efficiencies, and constant process improvement—are the same skills that define a great RevOps professional. The mindset of "how can I get this done two minutes faster?" applies equally to family routines and sales workflows.
To combat distractions and focus on impactful work, prioritize tasks based on their direct contribution to revenue first, then business efficiency. All other initiatives, including new projects or "shiny objects," must come last.
Businesses should focus on creating repeatable, scalable systems for daily operations rather than fixating on lagging indicators like closed deals. By refining the process—how you qualify leads, run meetings, and follow up—you build predictability and rely on strong habits, not just individual 'heroes'.
To gain a competitive edge, especially during critical periods, salespeople should adopt a blue-collar mentality. This means coming in early, staying late, confronting adversity directly, and always making one more call. It's an unwavering commitment to outworking everyone else through disciplined, daily effort.
Not all tasks are equal. Focus on "compounding" activities—small, high-leverage actions like creating templates or establishing processes. These tasks, like compounding interest, deliver growing returns over time and create a bigger impact than completing numerous low-value items, fundamentally shifting how teams approach their work.
Kaizen, typically associated with manufacturing lines, is a powerful change system for any business process. By mapping the flow and identifying wasted time or communication, it can dramatically improve efficiency in areas like sales, accounting, or finance, as demonstrated by a two-week quote time being reduced to 48 hours.
To conceptualize what's possible with modern AI data tools, RevOps leaders should frame the problem at the micro level. Instead of thinking about macro data fields, they should imagine having unlimited time and resources to fix one account record. This mental model helps identify high-value, manual processes that AI can now automate at scale.
Contrary to the "grow at all costs" mindset, early inefficiencies become permanently embedded in a company's culture. To build a truly scalable business, founders must bake in efficiency from day one, for example by perfecting the sales playbook themselves before hiring a single salesperson to avoid institutionalizing bad habits.
Toxic productivity stems from the belief that everything is urgent. Healthy productivity focuses on what matters. Adopting the mantra "I'll do the best that I can with the time that I have" acknowledges constraints and shifts focus to effectiveness and well-being over sheer volume.
Many salespeople feel powerless over their CRM workflows. By providing simple, actionable tips (e.g., how to ask an admin for a layout change), they regain a sense of control and can save meaningful time daily, improving both morale and efficiency.
Salespeople often mistake speed for velocity, leading to burnout. True velocity is speed with a clear direction. By shifting from pitching a product (e.g., a copier) to diagnosing the client's core problem (e.g., a communication bottleneck), the sale becomes the logical conclusion, not a forced pitch.