Posting 12 times a day is like buying more raffle tickets. While the average post may perform lower, the sheer volume provides more opportunities for outlier content to go viral, ultimately yielding more "grand slams" than a lower-frequency strategy.

The algorithm limits reach so severely that most followers won't see all your content. During a launch, high-frequency posting is essential to break through the noise. Like Bieber's album drop, most fans only saw a fraction of his 97 promotional posts.

Previously, posting more than once in an 18-hour window would harm your reach. This is no longer the case. The current algorithm supports "content velocity," allowing creators and pages to post up to three times per day without cannibalizing engagement, rewarding consistent, high-frequency output.

Don't constantly create from scratch. 'Upcycling,' or reposting your own successful content, is a highly efficient strategy. The average person sees thousands of posts and won't remember yours. The speaker's own feed is over two-thirds upcycled content.

Before blaming the algorithm, meet a high consistency bar: post to your feed five times a week, every week, for 12 consecutive months. If you haven't achieved this, the problem isn't the account's age but the lack of consistent effort and content refinement needed for growth.

Businesses often limit content output fearing audience burnout. In reality, organic posts only reach a tiny fraction (1-2%) of followers. The real bottleneck is the team's ability to produce enough high-value content, not the audience's capacity to consume it.

When scaling from 3 to 12 daily posts, individual post views and engagement initially decreased. However, aggregate metrics like total reach and profile visits grew significantly over 90 days, proving the strategy's success. This initial dip is a temporary hurdle to overcome.

The speaker's personal data shows a direct, exponential link between posting frequency and follower growth. Increasing daily posts from 2.5 to 4 (a 56% jump) resulted in a 220% increase in followers over a six-month period, demonstrating that volume is a key growth lever.

The "more you post, the more you grow" principle favors frequency over perfection. Creators are often poor judges of what will go viral. Instead of spending 30 minutes on one "perfect" post, spend 10 minutes each day on three separate "good enough" posts to increase statistical chances of success and improve faster through repetition.