Posting 12 times a day is like buying more raffle tickets. While the average post may perform lower, the sheer volume provides more opportunities for outlier content to go viral, ultimately yielding more "grand slams" than a lower-frequency strategy.

The algorithm limits reach so severely that most followers won't see all your content. During a launch, high-frequency posting is essential to break through the noise. Like Bieber's album drop, most fans only saw a fraction of his 97 promotional posts.

Previously, posting more than once in an 18-hour window would harm your reach. This is no longer the case. The current algorithm supports "content velocity," allowing creators and pages to post up to three times per day without cannibalizing engagement, rewarding consistent, high-frequency output.

A Buffer analysis of two million posts shows a non-linear return on posting frequency. While posting 2-5 times weekly adds 1,000 views to future posts, increasing frequency to 6-10 times quintuples that boost to over 5,000 additional impressions per post, demonstrating a significant algorithmic reward for high activity.

When scaling from 3 to 12 daily posts, individual post views and engagement initially decreased. However, aggregate metrics like total reach and profile visits grew significantly over 90 days, proving the strategy's success. This initial dip is a temporary hurdle to overcome.

The key to high-volume solo production is systemization. Define a set of repeatable content formats (e.g., tweet screenshots, text carousels), script a month's worth at once using AI, then dedicate separate blocks of time for production, editing, and scheduling.

The "more you post, the more you grow" principle favors frequency over perfection. Creators are often poor judges of what will go viral. Instead of spending 30 minutes on one "perfect" post, spend 10 minutes each day on three separate "good enough" posts to increase statistical chances of success and improve faster through repetition.

A common fear of posting more is alienating the existing audience. However, this experiment showed unfollow rates held steady. The algorithm is effective at showing content to interested users, so those who aren't engaged simply won't see the majority of the posts.

Despite posting three times daily for years, some followers thought the creator had taken a break. It was only after increasing to 12 posts per day that these followers began seeing content again, commenting, "I'm glad you're back." This highlights how little of your content most followers see.