When your business no longer feels aligned, trust your instincts to make a change. The required pivot may be disruptive and risky, especially if the current model is commercially successful, but your internal wisdom is the most reliable guide for long-term fulfillment and integrity.

Clients often say they want an agency to “push” them but then resist progressive recommendations. Vaynerchuk coaches his team not to “fold like cheap chairs” when challenged. The ideal client has a genuine appetite for change, not just one who pays lip service to it.

To avoid becoming a permanent fixture in a failing engagement, a coach must establish a 'product strategy' for their work. This involves setting an explicit timeframe and success criteria with their sponsor upfront. If goals aren't met, it provides a clear, blameless path to walking away.

Persisting with prospects who are not fully committed, even if they meet some criteria, is a sacrifice of your integrity. Taking their money when you know you cannot deliver optimal results undermines your value and guarantees a poor outcome for both parties.

Terminating an employee shouldn't be viewed solely as a negative outcome. Often, a lack of success is due to a mismatch in chemistry, timing, or culture. Parting ways can be a necessary catalyst that enables the individual to find a different environment where their skills allow them to thrive, benefiting both parties in the long run.

Before a major business pivot, first identify what can be let go or scaled back. This creates the necessary space and resources for the new direction, preventing overwhelm and ensuring the pivot is an extension of identity, not just another added task on your plate.

Audit your revenue streams to distinguish 'busy revenue' (high-effort, soul-sucking work) from 'aligned revenue' (energizing, sustainable systems). Focusing on growing aligned revenue, even if it means restructuring or eliminating profitable but draining streams, is key to a sustainable business model.

A potential buyer's first move is often to fire the least profitable clients. Proactively dropping these clients—those on legacy deals or who complain excessively—improves your gross margin, making the business more attractive and valuable before a sale even begins.

A significant portion of profitability issues stems from serving "bad money" customers who are unprofitable or break-even. Firing them eliminates direct losses and frees up time, energy, and resources to better serve your best clients, leading to a direct and immediate improvement in the bottom-line and team morale.