GTM Live

Episodes

Why It's Time to Bury the MQL – With Jon Miller, the Marketo Co-Founder Who Helped Popularize It

March 4, 2026

Marketo co-founder Jon Miller, who helped popularize the MQL, now says it's time to bury it. Discover why and what to measure instead.

What 4 Days in Florida Taught Us (AI, SEO, Product Marketing, Brand Investments & More)

March 2, 2026

Recapping the 'Above the Fold' conference: insights on event ROI, practical AI in marketing, the attribution dilemma, and brand investment.

“If Attribution Worked, Nobody Would Fight About It” – with Matthew Sciannella

February 24, 2026

Attribution is a fallacy. Focus on financial impact, strong product marketing, and incrementality to drive real growth.

Why Sales + Marketing Credit Wars Are a Scorecard Problem (Not a People Problem) — with Matt Green

February 6, 2026

Stop fighting over attribution. Matt Green argues for shared revenue goals to align sales and marketing, focusing on what closes, not what's sourced.

Q&A: Your Biggest GTM Questions Answered (Attribution, Executive Buy-In, Change Management & More)

January 26, 2026

This GTM Live Q&A tackles why first/last touch attribution fails, how to gain executive buy-in for new metrics, and the signs your data is eroding trust.

The 5 Stages of Revenue Transformation – Stage 4: Architecting Transformation

January 16, 2026

Architect revenue transformation by shifting from tactics to systems thinking. Rebuild your GTM data model from first principles for true visibility.

How a $25M SaaS Company Discovered a $3.5M Blind Spot in its Revenue Engine

January 8, 2026

A $25M SaaS company fixed declining win rates by uncovering an 80% invisible pipeline, revealing a potential $1M+ annual revenue uplift.

The 5 Stages of Revenue Transformation – Stage 3: The Breaking Point (The Model Collapse)

December 28, 2025

Stage 3 of revenue transformation is the 'Model Collapse'—the breaking point where leaders realize the data model, not their effort, is broken.

The 5 Stages of Revenue Transformation – Stage 2: Surviving the QBR Fire Drill

December 23, 2025

Stuck in the QBR fire drill? This podcast dissects Stage 2 of GTM leadership: facing data chaos and the personal challenge to fix it.

What a $500M SaaS Company Saw When Their Full Funnel Became Visible

December 9, 2025

Case Study: A $500M firm's data sprint found product trials had a 5% win rate, sparking a pivot to double conversion and deal size.

MUST LISTEN: What We Taught 100+ GTM Leaders in Our Invite-Only Workshop

November 21, 2025

Ditch the flawed 4-funnel model. Adopt a GTM 'factory' approach to get end-to-end visibility and precisely measure what drives revenue.

AI-Powered GTM Build Using Only ChatGPT in Under ONE HOUR (with Jordan Crawford)

November 17, 2025

Ditch generic ICPs. Jordan Crawford shows how to use AI and public data to engineer GTM campaigns based on demonstrable customer pain.

The 5 Stages of Revenue Transformation – Stage 1: Escaping the Panic Response

November 11, 2025

Revenue leaders often default to a "panic response" of more tactics. True growth requires challenging the status quo with a better data model.

The Hidden Power of Rejection Data in GTM (with Steve Armenti)

October 13, 2025

Stop optimizing for your 2% pipeline conversion rate. The real growth is hidden in the 98% you disqualify. Learn to analyze rejection data.

Building a Modern Growth Engine with Ashley Lewin

October 3, 2025

Ditch the MQL obsession. Aligned's Head of Marketing, Ashley Lewin, reveals how to build a GTM engine focused on qualified pipeline.

How to Shift from ‘Marketing-Sourced Pipeline’ to Real Visibility

September 26, 2025

Legacy metrics like MQLs are failing. Elite revenue teams are now measuring the entire prospecting engine to predictably engineer pipeline.

Engineering Pipeline You Can Predict

September 22, 2025

Stop guessing why your pipeline is flat. Fix your 'pipeline black box' by moving beyond flawed MQLs and attribution to engineer predictable growth.