Senior leaders now value candidates who ask excellent questions and are eager to solve problems over those who act like they know everything. This represents a significant shift from valuing 'knowers' to valuing 'learners' in the workplace.

Clients get the best results from search firms when the relationship is a partnership of peers, not a vendor transaction. A great recruiter pushes back on a hiring manager's flawed assumptions or resume biases, bringing candidates to the table that might otherwise be overlooked.

Helms suggests that refusing to answer an invasive or difficult question in a high-stakes setting like a job interview can surprisingly project confidence and command respect. It turns a potentially weak moment into a demonstration of strength and control.

Citing Oprah Winfrey, Rubenstein argues the key to great interviewing is not having the best questions but being a great listener. True listening allows the interviewer to pivot and follow up on unexpected answers, turning a rigid Q&A into a genuine conversation that uncovers far deeper insights than a prepared script ever could.

In a complex field like ad tech, curiosity is as critical as experience. Interviewers should assess this by seeing if candidates drive the conversation with insightful questions. A lack of curiosity is a major red flag, suggesting they won't thrive in a dynamic environment.

Instead of guessing a nominating committee's priorities, ask them directly. A powerful question is, "What was it about my background that made you want to interview me?" Their answer provides a cheat sheet to their key criteria, allowing you to tailor your responses to what they truly value.

For leadership roles, the interview itself is a critical test. If the candidate isn't teaching you something new about their function, it's a red flag. A true leader should bring expertise that elevates your understanding. If you have to teach them, they will consume your time rather than create leverage.

An interviewer's goal is to learn, not to talk. By dominating the conversation, as when the interviewer's question was twice as long as the answer, nothing is learned. A good rule of thumb is to limit your own speaking time to 10-15% to maximize information gathering.

For high-level leadership roles, skip hypothetical case studies. Instead, present candidates with your company's actual, current problems. The worst-case scenario is free, high-quality consulting. The best case is finding someone who can not only devise a solution but also implement it, making the interview process far more valuable.