In enterprise AI, competitive advantage comes less from the underlying model and more from the surrounding software. Features like versioning, analytics, integrations, and orchestration systems are critical for enterprise adoption and create stickiness that models alone cannot.
Traditional SaaS switching costs were based on painful data migrations, which LLMs may now automate. The new moat for AI companies is creating deep, customized integrations into a customer's unique operational workflows. This is achieved through long, hands-on pilot periods that make the AI solution indispensable and hard to replace.
The key for enterprises isn't integrating general AI like ChatGPT but creating "proprietary intelligence." This involves fine-tuning smaller, custom models on their unique internal data and workflows, creating a competitive moat that off-the-shelf solutions cannot replicate.
As AI commoditizes user interfaces, enduring value will reside in the backend systems that are the authoritative source of data (e.g., payroll, financial records). These 'systems of record' are sticky due to regulation, business process integration, and high switching costs.
AI models are commoditized, but the ecosystem of tools, services, and compliance standards is increasingly complex. The example of needing nine Azure services for only 39% NIST compliance highlights this. Companies offering a consolidated, simplified path to value will hold a significant competitive advantage.
When asked if AI commoditizes software, Bravo argues that durable moats aren't just code, which can be replicated. They are the deep understanding of customer processes and the ability to service them. This involves re-engineering organizations, not just deploying a product.
AI capabilities offer strong differentiation against human alternatives. However, this is not a sustainable moat against competitors who can use the same AI models. Lasting defensibility still comes from traditional moats like workflow integration and network effects.
The long-held belief that a complex codebase provides a durable competitive advantage is becoming obsolete due to AI. As software becomes easier to replicate, defensibility shifts away from the technology itself and back toward classic business moats like network effects, brand reputation, and deep industry integration.
Creating a basic AI coding tool is easy. The defensible moat comes from building a vertically integrated platform with its own backend infrastructure like databases, user management, and integrations. This is extremely difficult for competitors to replicate, especially if they rely on third-party services like Superbase.
A key competitive advantage wasn't just the user network, but the sophisticated internal tools built for the operations team. Investing early in a flexible, 'drag-and-drop' system for creating complex AI training tasks allowed them to pivot quickly and meet diverse client needs, a capability competitors lacked.
An AI app that is merely a wrapper around a foundation model is at high risk of being absorbed by the model provider. True defensibility comes from integrating AI with proprietary data and workflows to become an indispensable enterprise system of record, like an HR or CRM system.