Conventional productivity focuses on minimizing time spent on tasks. A better approach is to find work so fulfilling that the reward for completing it is the opportunity to do even more. The goal should be to maximize time spent on work you would almost pay to do, not just to be efficient.

A powerful piece of advice from Nvidia CEO Jensen Huang encourages a cycle of impact. First, find a way to work on the most crucial projects ("get on the critical path"). Once your involvement becomes a bottleneck, your next job is to enable others and remove yourself ("get off it") to tackle the next challenge.

Not all hours are equal; a 9 AM Monday slot might be worth $500/hour in focused output, while a 4 PM Friday slot is worth $10. Identify your peak performance times for deep, creative work and relegate low-cognitive tasks like watching informational videos to low-energy periods like a commute.

Instead of optimizing a hundred small tasks, focus on the single action that creates the most leverage. Citing Tim Ferriss, Dave Gerhardt uses this question to identify the core task that, if completed, would simplify or eliminate many other items on the to-do list.

Not all tasks are equal. Focus on "compounding" activities—small, high-leverage actions like creating templates or establishing processes. These tasks, like compounding interest, deliver growing returns over time and create a bigger impact than completing numerous low-value items, fundamentally shifting how teams approach their work.

You are the designer of the 'hidden markets' for your personal resources like time and attention. Instead of reacting haphazardly, you can consciously set rules that optimize for efficiency (highest impact), equity (fairness), and ease (simplicity), thereby taking active control of your personal productivity and focus.

Shift from being a doer to a director. Handle the initial 10% (creative direction, outcome definition) and the final 10% (review, final polish), while delegating the core 80% of execution to others or AI. This maximizes your unique input while leveraging others' time.

Prioritize projects that promise significant impact but face minimal resistance. High-friction projects, even if impactful, drain energy on battles rather than building. The sweet spot is in areas most people don't see yet, thus avoiding pre-emptive opposition.

Instead of complex prioritization frameworks like RICE, designers can use a more intuitive model based on Value, Cost, and Risk. This mirrors the mental calculation humans use for everyday decisions, allowing for a more holistic and natural conversation about project trade-offs.