In resource-scarce environments, the most creative solutions come from reframing the situation. Instead of focusing on limitations, asking 'What is already here?' turns perceived liabilities—like an abandoned garage or a former drug addict—into assets, such as a training center or a potential teacher.
Instead of answering 'What do you do?' with just a job title, create opportunities for serendipity by offering multiple 'hooks'—mentioning a hobby, a side project, or a recent interest. This gives the other person several potential points of connection, dramatically increasing the chances of an unexpected, valuable interaction.
You are the designer of the 'hidden markets' for your personal resources like time and attention. Instead of reacting haphazardly, you can consciously set rules that optimize for efficiency (highest impact), equity (fairness), and ease (simplicity), thereby taking active control of your personal productivity and focus.
When competing for a scarce resource like a prime restaurant reservation or early college admission, the most popular option ('gold') is the riskiest. Strategically targeting a slightly less desirable option ('silver') dramatically increases your chances of success, which is often a better outcome than getting nothing at all.
In systems like visa lotteries or daycare waitlists, submitting multiple entries (e.g., both spouses applying for a visa) is a rational strategy to increase odds. Far from being unfair, this approach, called 'double dipping', often rewards the most motivated participants, which can improve the system's overall efficiency.
Life is full of 'hidden markets' for scarce resources like school admissions or popular reservations. These don't use price but have specific rules like lotteries, queues, or preference rankings. Understanding and mastering these non-obvious rules, as Wharton economist Judd Kessler explains, is key to getting what you want.