Conventional productivity focuses on minimizing time spent on tasks. A better approach is to find work so fulfilling that the reward for completing it is the opportunity to do even more. The goal should be to maximize time spent on work you would almost pay to do, not just to be efficient.
The human brain is wired to enjoy solving challenges. Asking "What puzzles would you like to solve?" sparks passion and ownership. In contrast, asking "What are your goals?" often elicits a feeling of obligation and a list of burdensome tasks, draining the work of its inherent meaning and excitement.
Many professionals boast about working long hours, but this time is often filled with distractions and low-impact tasks. The focus should be on eliminating "whack hours"—unproductive time spent doom-scrolling or in pointless meetings—and working with deep focus when you're on the clock.
Time management is a subset of a more critical skill: energy management. Instead of just scheduling your day, actively invest your energy in people and activities that replenish it, while divesting from those that drain it. This shift in focus is a more fundamental driver of productivity and well-being.
Not all hours are equal; a 9 AM Monday slot might be worth $500/hour in focused output, while a 4 PM Friday slot is worth $10. Identify your peak performance times for deep, creative work and relegate low-cognitive tasks like watching informational videos to low-energy periods like a commute.
We often optimize workflows to save time, only to fill that newfound time with more tasks. The real purpose of productivity should be to create intentional 'park bench moments' of rest and enjoyment. This space is the goal of the effort, not a byproduct.
Most productivity systems are based on Industrial Revolution models that assume constant, machine-like output. A more humane approach involves first understanding your personal energy ebbs and flows and then building a compassionate system that aligns with your body's reality.
True effectiveness comes from focusing on outcomes—real-world results. Many people get trapped measuring inputs (e.g., hours worked) or outputs (e.g., emails sent), which creates a feeling of productivity without guaranteeing actual progress toward goals.
Contrary to 'hustle culture,' striving for 'more' isn't about doing more, which leads to burnout. It's about 'becoming more' of who you were meant to be by breaking down self-imposed mental barriers. This shifts the focus from an endless to-do list to aligning with your core purpose and potential.
Activities like difficult workouts or creating content can feel draining during the process. The true measure of their value is the energy they create afterward. Judge tasks by their net energy impact to avoid cutting valuable, long-term growth activities.
Counter to popular productivity advice, many routine work tasks do not require deep, undivided focus. The key skill is not avoiding multitasking but discerning which rare activities demand full attention versus the many that can be handled concurrently. Your brain is powerful enough to manage this cognitive load effectively.