Instead of selling software to traditional industries, a more defensible approach is to build vertically integrated companies. This involves acquiring or starting a business in a non-sexy industry (e.g., a law firm, hospital) and rebuilding its entire operational stack with AI at its core, something a pure software vendor cannot do.

To overcome resistance from conservative real estate owners, Metropolis leased its first locations. This allowed them to deploy their technology, gather performance data, and prove the model's value on their own dime, removing the risk for potential partners.

Beacon operates as an "AI-first holding company," acquiring niche vertical software businesses serving overlooked "Main Street" markets like campgrounds. Their strategy is to buy, operate, and hold these companies indefinitely, using their centralized AI expertise to rapidly scale sales and develop new products.

For fragmented, tech-averse industries, GC funds startups to first build an AI automation platform. Then, instead of a difficult sales process, the startup acquires traditional service businesses, implementing its own AI to dramatically boost their margins, providing immediate distribution and data.

The success of an AI roll-up hinges on effective technology implementation. Therefore, the primary filter for acquiring a company is not just its financials but whether its leadership and culture are genuinely eager to adopt AI and transform their operations. This cultural fit is non-negotiable.

Private Equity value creation has evolved. In the 2000s, it was driven by leverage; in the 2010s, by digital transformation. Today, AI serves as the new foundational "operating system" for growth, embedding intelligence into every process, contract, and customer touchpoint to drive returns.

Real estate owners were skeptical of new tech. Instead of focusing on operational cost savings, Metropolis's go-to-market strategy centered on proving they could capture more revenue by eliminating leakage (e.g., when gates are up), which directly increased the underlying value of the real estate asset.

Recent acquisitions of slow-growth public SaaS companies are not just value grabs but turnaround plays. Acquirers believe these companies' distribution can be revitalized by injecting AI-native products, creating a path back to high growth and higher multiples.

Standard metrics like revenue growth are misleading after an acquisition. Metropolis focused on a single variable: the gross profit uplift on a location-by-location basis after deploying their technology. This precisely measured the value created by their tech and proved the M&A thesis.