Instead of using meetings for context-setting, Loom’s team sends a required 'pre-watch' video walkthrough of the strategy. This forces stakeholders to arrive with full context, allowing the live meeting to be shorter and entirely focused on critique, asking clarifying questions, and making decisions.

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The common failure of "pre-read" meetings is that attendees don't do the reading. Atlassian, like Amazon, solves this by starting decision-making meetings with a dedicated, silent period where everyone reads the context document together. This guarantees shared context and makes the subsequent discussion far more effective.

Instead of open-ended agenda items like "let's do intros," propose specific time frames, such as "Let me give you 90 seconds on me, you can give me 90 seconds on you." This small framing tactic establishes you as a professional who respects time, prevents conversations from meandering, and maintains control of the meeting's flow.

The first step to better meetings is asking "should we have this meeting at all?" By eliminating purely informational meetings, you prevent the formation of norms like disengagement and silence. This makes it more likely that when a collaborative meeting is necessary, team members will actively participate.

Calendly's research reveals a paradox: while the common sentiment is anti-meeting, a vast majority (81%) of professionals believe more productive meetings would help them at work. This suggests the problem isn't the quantity of meetings, but their quality and purpose. People crave effective, decision-oriented collaboration.

Loom's internal research found that managers sharing weekly video updates, rather than text-based ones, resulted in a 2x increase in team connection. This practice cascades information effectively, models time empathy, and ensures employees feel more recognized and clear on their goals.

Status update meetings are a major productivity drain. Replace them with asynchronous videos (e.g., Loom). This method is more efficient, allowing people to consume updates on their own time. It also conveys more signal—tone, emphasis, and personality—than a written update, fostering better connection on distributed teams.

Instead of a standard email reminder, send a short confirmation video on the morning of the meeting. This personal touch confirms the appointment, reiterates the value proposition for them, and invites the prospect to add agenda items, which significantly increases attendance rates.

Shifting to an async-first culture where meetings are preceded by required video "pre-watches" is a significant change management effort. Success requires leadership to model the behavior and set a clear standard that attending a meeting unprepared is unacceptable, forcing people to manage their calendars for async work.

Despite working for a meeting-centric company, the guest's key to success is asynchronous collaboration. Using tools for high-bandwidth video and audio messages allows his remote, multi-time-zone team to collaborate effectively on complex topics without needing to schedule a live meeting for every interaction.