A repeatable framework for creating viral stunts is to take a familiar concept—like a toy store, meditation app, or musical—and create the "world's first" version specifically for your target audience. The inherent absurdity of a "meditation app for CISOs" or a "dating app for accountants" generates curiosity and makes the campaign highly shareable.

To amplify word-of-mouth, Duolingo identified existing sharing behavior by temporarily tracking user screenshots. They found hotspots like streak milestones and funny challenges, then invested in designers to make these moments even more shareable.

After a sales pitch to a major influencer failed, a 10X engineer built a working version of the proposed app in just four hours. Putting the functional product directly in the influencer's hands immediately vaulted 10X back to the top of their list, demonstrating that rapid AI-enabled prototyping is a powerful sales tool.

Wiz's early growth was fueled by strong customer pull, not a sales push. They achieved this by solving a massive problem (cloud security) with a product that delivered tangible value in just 15 minutes. This incredibly short time-to-value for an enterprise product made early sales organic and rapid.

Instead of a single public launch, validate demand with content to build a waitlist. Launch a limited, discounted lifetime deal to this list. Use feedback from these first users to iterate, then launch a second, slightly more expensive beta cohort before the full public release.

Gamma's AI launch succeeded not just because of the product, but because they intentionally crafted a "spicy" and provocative tweet designed to spark debate. This drew engagement from influential figures like Paul Graham, massively amplifying their reach beyond what a standard announcement could achieve.

Tushy develops viral brand campaigns by filtering ideas through a critical lens: 'Would people outside this room actually care and talk about this?' They embrace a performance mindset, taking many 'shots on goal' to find ideas with true cultural resonance, even tracking metrics like 'post shares' in ad accounts.

When a tool gets massive attention but users aren't willing to pay (like Trust MRR), pivot the business model to advertising. Create scarcity by offering a limited number of ad slots and rewarding early advertisers with lower prices. This builds FOMO and generates more reliable revenue.

After an accidental media feature generated a massive sales spike, Mae Pack transformed that luck into a core strategy. She stopped waiting for features to happen and started proactively pitching her products to blogs and magazines, creating a repeatable engine that doubled her income annually.