The era of stable, long-term planning is over. In a volatile environment, plans become obsolete quickly. The new leadership model is to ensure everyone deeply understands the company's direction and vision, empowering them to constantly adapt their tactics to reach the goal, rather than rigidly follow an outdated plan.

In today's fast-moving environment, a fixed 'long-term playbook' is unrealistic. The effective strategy is to set durable goals and objectives but build in the expectation—and budget—to constantly pivot tactics based on testing and learning.

Annual budgets lock capital into plans that quickly become obsolete. A better model uses 90-day cycles where teams re-evaluate priorities and re-allocate resources. This creates organizational agility and ensures money flows to the most important current initiatives, not outdated ones.

Founders resist necessary pivots due to sunk costs. To overcome this, use the 'Day Zero' thought experiment: If you were dropped into your company today with its current assets, what would you do? This clean-slate mindset helps you make the hard, fast pivots required to find a real problem.

Avoid overly detailed, multi-year roadmaps. Instead, define broad strategic 'horizons.' The shift from one horizon to the next isn't time-based but is triggered by achieving specific metrics like ARR or customer count. This allows for an agile response to market opportunities while maintaining strategic focus.

As part of their annual strategy refresh, a top CEO leads her team in a "blank sheet" exercise: designing a new company from scratch to compete with them. This proactive self-disruption forces them to identify their own weaknesses and market gaps, generating fresh ideas to incorporate into their actual business strategy.

Don't just tweak last year's product plan. Start from a blank slate by defining business goals first, then allocate resources to the value propositions needed to win. This avoids getting stuck in maintenance mode and forces a focus on strategic priorities.

In a rapidly evolving field like AI, long-term planning is futile as "what you knew three months ago isn't true right now." Maintain agility by focusing on short-term, customer-driven milestones and avoid roadmaps that extend beyond a single quarter.

The rapid pace of change in AI renders long-term strategic planning ineffective. With foundational technology shifts occurring quarterly, companies must adopt a fluid approach. Strategy should focus on core principles and institutional memory, while remaining flexible enough to integrate new tech and iterate on tactics constantly.