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New defense tech companies struggle to sell directly to governments. Tenet Industries uses a staged approach: first, sell to private companies to build credibility, then become a supplier to sub-prime contractors with existing channels, and only then pursue direct government contracts.

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Emil Michael warns defense tech founders that a prototype is not enough. The Department of War requires a credible plan for mass production. Startups must prove they have mastered the "skilled manufacturing piece" to win large contracts.

Luckey reveals that Anduril prioritized institutional engagement over engineering in its early days, initially hiring more lawyers and lobbyists. The biggest challenge wasn't building the technology, but convincing the Department of Defense and political stakeholders to believe in a new procurement model, proving that shaping the system is a prerequisite for success.

The government's procurement process often defaults to bidding out projects to established players like Lockheed Martin, even if a startup presents a breakthrough. Success requires navigating this bureaucratic reality, not just superior engineering.

Selling to government is counterintuitive for impatient founders. Government can't fail or be disrupted in the same way. The winning strategy is to first solve an urgent, existing problem within their constraints, build trust, and then gradually introduce broader innovation.

The US government is currently selecting its next generation of defense tech suppliers. Startups that fail to become relevant and demonstrate scale within the next two years risk being shut out of long-term, foundational programs.

Divergent secured top-level government meetings by first shipping thousands of units and integrating into 20+ key programs. They act as an "infrastructure layer" for primes like Lockheed, making them a force multiplier rather than a threat, which accelerates adoption.

The most likely exit for a defense startup isn't necessarily being acquired by a large contractor. By developing a capability that can be adopted across multiple service branches (e.g., Navy, Army, Marine Corps), a startup can significantly expand its market. This "joint solution" approach creates more runway and strategic options.

Method Security's first contract was over $1M from the U.S. government, a dream start. However, this path is only accessible to founders with deep, credible experience in that world. You cannot simply decide to sell to the Department of War; the team must be "born for this" to navigate the complexities.

While startups excel at invention, Undersecretary Michael points out their primary disadvantage against established primes is the ability to manufacture and scale production reliably. He urges new entrants to build this 'muscle' early, borrowing from the 'old world' to cross the chasm from concept to deployed product.

The go-to-market strategy for defense startups has evolved. While the first wave (e.g., Anduril) had to compete directly with incumbents, the 'Defense 2.0' cohort can grow much faster. They act as suppliers and partners to legacy prime contractors, who are now actively seeking to integrate their advanced technology.

Defense Startups Should Scale Through a Private, Sub-Prime, Then Government Sales Pipeline | RiffOn