A new wave of startups, like ex-Twitter CEO's Parallel, is attracting significant investment to build web infrastructure specifically for AI agents. Instead of ranking links for humans, these systems deliver optimized data directly to AI models, signaling a fundamental shift in how the internet will be structured and consumed.

The latest version of ChatGPT can simulate human behavior in a busy social media feed, specifically the "micro-pause" when a user stops scrolling. Marketers can upload posts and ask the AI to predict engagement, providing a valuable pre-launch analysis of whether content is compelling enough to capture attention.

The next major evolution in AI will be models that are personalized for specific users or companies and update their knowledge daily from interactions. This contrasts with current monolithic models like ChatGPT, which are static and must store irrelevant information for every user.

X plans to delete all heuristics from its recommendation system. The feed will instead be powered by Grok, which will analyze every piece of content to match users with posts and videos. This is a move from a traditional, rule-based algorithm to a fully generative, AI-driven content discovery engine.

Platforms are moving beyond engagement metrics like clicks and watch time. The next frontier is optimizing for a user's entire lifespan (LTV) by showing content that increases their long-term value as a consumer, such as educational material that leads to higher-paying jobs and greater purchasing power.

The future of media is not just recommended content, but content rendered on-the-fly for each user. AI will analyze micro-behaviors like eye movement and swipe speed to generate the most engaging possible video in that exact moment. The algorithm will become the content itself.

While the internet shifts to video, X's core strength remains its text-based format. This attracts a high-value audience of intellectuals and creators, making it the leading platform for this demographic, according to Elon Musk.

In a significant shift, Elon Musk stated he now believes xAI has a chance to achieve AGI with its fifth-generation model, Grok 5. Coming from a key player who is rapidly scaling compute, this suggests the timeline for world-changing AI could be within the next few years.

When prompted, Elon Musk's Grok chatbot acknowledged that his rival to Wikipedia, Grokipedia, will likely inherit the biases of its creators and could mirror Musk's tech-centric or libertarian-leaning narratives.