While the internet shifts to video, X's core strength remains its text-based format. This attracts a high-value audience of intellectuals and creators, making it the leading platform for this demographic, according to Elon Musk.
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Musk clarifies his goal for X was to restore balance from what he perceived as a 'far left' ideology. The operating principle is to adhere strictly to a country's laws without imposing additional ideological constraints, aiming for a centrist public square.
Observing that younger generations prefer consuming information via video (TikTok) and communicating via voice, Superhuman's CTO predicts a fundamental shift in user experience. Future interfaces, including email, will likely become more conversational and audio-based rather than relying on typing and reading.
Elon Musk’s vision for X is not to create another addictive video feed. Instead, he aims to build a global town square that unites humanity into a 'collective consciousness,' using tools like automatic translation to connect people across language barriers.
Musk is reviving his original 25-year-old vision for X.com: to create a single, real-time, secure database for money. This would replace the current inefficient banking system, creating a 'WeChat plus plus' where users can manage their entire financial lives.
Unlike previous eras focused on broad, mass-market appeal, today's winning marketing strategy builds and mobilizes deep, committed tribes of followers. This 'cult and tribe' approach, exemplified by Elon Musk, secures capital, customers, and talent by fostering a phalanx of true believers.
Musk's decisions—choosing cameras over LiDAR for Tesla and acquiring X (Twitter)—are part of a unified strategy to own the largest data sets of real-world patterns (driving and human behavior). This allows him to train and perfect AI, making his companies data juggernauts.
Twitter's (X's) core appeal lies in its unpolished, unpredictable 'dive bar' atmosphere. This environment fosters serendipity, raw conversations, and niche communities ('basketball Twitter'). This chaotic authenticity is why users remain loyal through constant turmoil, preferring it over more sterile, algorithmically-polished platforms.
Elon Musk predicts that most future internet usage will be real-time AI video comprehension and generation. However, he notes that text-based content will maintain its high value due to its superior information density.
Unlike traditional social media's 1% creator rule, OpenAI's Sora sees 70% of its users actively creating content. This makes the platform a "lean-forward" experience, more akin to an immersive video game than a passive "lean-back" feed like Instagram.
The era of building a follower list like an email list is over. Platforms now use an "interest graph," meaning a post from an account with few followers can go viral if the content is compelling. This shift democratizes reach and prioritizes content quality above all else.
