A true diagnostic for product maturity requires a 360-degree view. By surveying product leaders, their teams, cross-functional partners (like sales and engineering), and senior leadership, you can uncover critical perception gaps about your team's effectiveness.
A significant maturity gap in large organizations is that internal platform PMs don't treat their users (e.g., developers, finance) as customers. Applying customer-centric practices like problem framing and journey mapping to these stakeholders can dramatically improve outcomes.
The tension between growth and profitability is best resolved by understanding your product's "runway" (be it 6 months or 6 years). This single piece of information, often misaligned between teams and leadership, should dictate your strategic focus. The key task is to uncover this true runway.
In a truly product-led company, the product organization must accept ultimate accountability for business-wide challenges. Issues in sales, marketing, or customer success are not separate functional problems; they are reflections of the product's shortcomings, requiring product leaders to take ownership beyond their immediate domain.
To build trust and deliver value, product managers cannot be 'tourists' who drop in on other departments transactionally. They must become 'locals'—deeply integrated, trusted partners who are regulars in cross-functional conversations and are seen as being 'in the battle' together with sales, marketing, and other teams.
Don't wait for a specific growth stage to assess your product team. Instead, use signals of friction as your trigger. These include internal signs like overwhelmed PMs and exploding backlogs, or external ones like unhappy customers despite on-time delivery.
A product team's effectiveness is not just about skills (competencies). It's equally dependent on the right behaviors (mindsets) and the supportive environment, culture, and leadership backing (resources). A full assessment must cover all three areas.
Dogfooding isn't enough. Founders should use every feature of their product weekly to develop a subjective feel for quality. Combine this with objective metrics like the percentage of unhappy customers and the engineering velocity for adding new features.
Solely measuring a team's output fails to capture the health of their collaboration. A more robust assessment includes tracking goal achievement, team psychological safety, role clarity, and the speed of execution. This provides a holistic view of team effectiveness.
A single roadmap shouldn't just be customer-facing features. It should be treated as a balanced portfolio of engineering health, new customer value, and maintenance. The ideal mix of these investments changes depending on the product's life cycle, from 99% features at launch to a more balanced approach for mature products.
Great PMs excel by understanding and influencing human behavior. This "people sense" applies to both discerning customer needs to build the right product and to aligning internal teams to bring that vision to life. Every aspect, from product-market fit to go-to-market strategy, ultimately hinges on understanding people.