While AI handles quantitative analysis, its greatest strength is synthesizing unstructured qualitative data like open-ended survey responses. It excels at coding and theming this feedback, automating a process that was historically a painful manual bottleneck for researchers and analysts.

Don't ask an LLM to perform initial error analysis; it lacks the product context to spot subtle failures. Instead, have a human expert write detailed, freeform notes ("open codes"). Then, leverage an LLM's strength in synthesis to automatically categorize those hundreds of human-written notes into actionable failure themes ("axial codes").

After running a survey, feed the raw results file and your original list of hypotheses into an AI model. It can perform an initial pass to validate or disprove each hypothesis, providing a confidence score and flagging the most interesting findings, which massively accelerates the analysis phase.

Instead of manually sifting through overwhelming survey responses, input the raw data into an AI model. You can prompt it to identify distinct customer segments and generate detailed avatars—complete with pain points and desires—for each of your specific offers.

The key to reliable AI-powered user research is not novel prompting, but structuring AI tasks to mirror the methodical steps of a human researcher. This involves sequential analysis, verification, and synthesis, which prevents the AI from jumping to conclusions and hallucinating.

Treat AI as a critique partner. After synthesizing research, explain your takeaways and then ask the AI to analyze the same raw data to report on patterns, themes, or conclusions you didn't mention. This is a powerful method for revealing analytical blind spots.

The most effective way to use AI is not for initial research but for synthesis. After you've gathered and vetted high-quality sources, feed them to an AI to identify common themes, find gaps, and pinpoint outliers. This dramatically speeds up analysis without sacrificing quality.

AI is great at identifying broad topics like "integration issues" from user feedback. However, true product insights come from specific, nuanced details that are often averaged away by LLMs. Human review is still required to spot truly actionable opportunities.

Hunt's team at Perscient found that AI "hallucinates" when given freedom. Success comes from "context engineering"—controlling all inputs, defining the analytical framework, and telling it how to think. You must treat AI like a constrained operating system, not a creative partner.