Don't unleash a generic AI agent on your entire database. To get high response rates, segment contacts into specific sub-personas based on role, behavior, or status (e.g., churn risk). Then, train dedicated sub-agents or campaigns for each persona, allowing for true personalization at scale in batches of around 1,000 contacts.

Anthropic developed an AI tool that conducts automated, adaptive interviews to gather qualitative user feedback. This moves beyond analyzing chat logs to understanding user feelings and experiences, unlocking scalable, in-depth market research, customer success, and even HR applications that were previously impossible.

After running a survey, feed the raw results file and your original list of hypotheses into an AI model. It can perform an initial pass to validate or disprove each hypothesis, providing a confidence score and flagging the most interesting findings, which massively accelerates the analysis phase.

Companies can use AI to generate unique, 'ephemeral software' experiences for marketing campaigns. Instead of a generic Spotify Wrapped-style review, businesses can now affordably create a custom, interactive 'unwrapped' summary for each user based on their specific product usage data, costing just cents in tokens.

A study with Colgate-Palmolive found that large language models can accurately mimic real consumer behavior and purchase intent. This validates the use of "synthetic consumers" for market research, enabling companies to replace costly, slow human surveys with scalable AI personas for faster, richer product feedback.

To test complex AI prompts for tasks like customer persona generation without exposing sensitive company data, first ask the AI to create realistic, synthetic data (e.g., fake sales call notes). This allows you to safely develop and refine prompts before applying them to real, proprietary information, overcoming data privacy hurdles in experimentation.

Expensive user research often sits unused in documents. By ingesting this static data, you can create interactive AI chatbot personas. This allows product and marketing teams to "talk to" their customers in real-time to test ad copy, features, and messaging, making research continuously actionable.

Instead of relying on static persona decks, marketers can feed raw data like sales call transcripts and support tickets into AI tools to generate live, interactive customer profiles. These apps can be instantly updated with new information, ensuring the entire organization is aligned on a current view of the customer.

Instead of asking AI to generate generic blog posts, use it for strategic ideation. Prompt ChatGPT with a detailed description of your ideal client and their transformation, then ask it to list their top 25 problems or questions. This provides a roadmap for creating highly relevant, problem-solving content.