For valuable strategic input, convene a large group of the company's highest performers, regardless of their level or title. Including top individual contributors in vision-setting often yields better insights than a meeting of only top executives.
Companies mistakenly bundle management with authority, forcing top performers onto a management track to gain influence. Separate them. Define management's role as coordination and context-sharing, allowing senior individual contributors to drive decisions without managing people.
Leaders often feel they must have all the answers, which stifles team contribution. A better approach is to hire domain experts smarter than you, actively listen to their ideas, and empower them. This creates a culture where everyone learns and the entire company's performance rises.
Inspired by Jensen Huang, CEO Nikesh Arora expanded his staff meeting from 8 to 25 people. This bypasses a layer of management filtering, ensuring more leaders hear the strategic "why" directly, reducing confusion and improving alignment down the organization.
Don't pitch big ideas by going straight to the CEO for a mandate; this alienates the teams who must execute. Instead, introduce ideas casually to find a small group of collaborative "yes, and" thinkers. Build momentum with this core coalition before presenting the developed concept more broadly.
To find its first engineers, Boom invited several top candidates to a multi-day workshop to critique the entire business and technical plan. This "audition" not only generated valuable feedback but also revealed which candidates were the most collaborative and insightful thinkers.
Instead of relying solely on one-on-one meetings for alignment, PMs should craft a compelling vision. This vision motivates engineers by showing how even small, tactical tasks contribute to a larger, exciting goal. It drives alignment, clarity, and motivation more effectively than just a roadmap.
To ensure the "triumph of ideas, not the triumph of seniority," Sequoia uses anonymized inputs for strategic planning and initial investment votes. This forces the team to debate the merits of an idea without being influenced by who proposed it, leveling the playing field.
The most effective way to build strategic alignment is not top-down or bottom-up, but 'inside-out.' Engage middle managers (Directors, VPs) first, as they have crucial visibility into both executive strategy and the daily realities of their teams and customers, making them the strongest initial advocates for change.
Instead of a top-down agenda, Brad Jacobs has his leadership team collaboratively create it for key meetings. Attendees submit and rank questions based on pre-read materials. Only the highest-rated topics make the final agenda. This bottom-up approach ensures the meeting focuses on what the team collectively deems most critical.
Instead of developing a strategy alone and presenting it as a finished product (the 'cave' method), foster co-creation in a disarming, collaborative environment (the 'campfire'). This makes the resulting document a mechanism for alignment, ensuring stakeholders feel ownership and are motivated to implement the plan.