The official NFL partnership provides more than content access. Its main commercial value is enabling the sales team to leverage the NFL's brand and IP. This co-branding significantly lowers the barrier to selling to major advertisers, especially those already partnered with the league, making the deal instantly profitable.

To democratize venture capital, ARK created a fund that eliminates the traditional 20% carried interest (a share of profits). Instead, it charges a flat 2.75% management fee. This structure aims to give retail investors with as little as $500 direct access to premier private company cap tables without the performance fees that typically benefit fund managers disproportionately.

To participate in highly competitive late-stage deals, some VCs organize SPVs without management fees or carry. While not directly profitable, this helps the startup fundraise, strengthens the relationship, protects the VC's original investment, and signals access to LPs for future funds.

Giving management 15% equity instead of the standard 10% is a small cost to the sponsor (e.g., an 85% stake vs. 90%). However, this 50% increase in potential wealth for management creates significant alignment and motivation, leading to a much larger overall enterprise value that benefits all parties.

Co-investing offers 'structural alpha.' By participating in average deals with average private equity managers but without paying management fees or carried interest, an LP's returns are mathematically lifted to a top-quartile level. This inherent advantage exists before any deal-specific underwriting.

Unlike leagues that built their own media tech (e.g., MLB's BAMTech), the NFL let partners handle production, distribution, and consumer relationships. This allowed the league to commoditize its partners and retain the vast majority of profits without the operational overhead.

Certain "trophy assets," like major league sports teams, defy traditional valuation metrics. Their true worth is determined not by their cash flow, which can be modest, but by their extreme scarcity and the price a private acquirer is willing to pay for the prestige of ownership, as seen in private market transactions.

A little-known tax change effective around 2027 will prevent public companies from deducting the salaries of their top five highest-paid employees. For sports teams, this creates a huge competitive disadvantage against private teams, providing a powerful catalyst for them to be sold or taken private.

To generate returns on a $10B acquisition, a PE firm needs a $25B exit, which often means an IPO. They must underwrite this IPO at a discount to public comps, despite having paid a 30% premium to acquire the company, creating a significant initial value gap to overcome from day one.