To ensure AI reliability, Salesforce builds environments that mimic enterprise CRM workflows, not game worlds. They use synthetic data and introduce corner cases like background noise, accents, or conflicting user requests to find and fix agent failure points before deployment, closing the "reality gap."

The biggest hurdle for enterprise AI adoption is uncertainty. A dedicated "lab" environment allows brands to experiment safely with partners like Microsoft. This lets them pressure-test AI applications, fine-tune models on their data, and build confidence before deploying at scale, addressing fears of losing control over data and brand voice.

Insurers lack the historical loss data required to price novel AI risks. The solution is to use red teaming and systematic evaluations to create a large pool of "synthetic data" on how an AI product behaves and fails. This data on failure frequency and severity can be directly plugged into traditional actuarial models.

To break the data bottleneck in AI protein engineering, companies now generate massive synthetic datasets. By creating novel "synthetic epitopes" and measuring their binding, they can produce thousands of validated positive and negative training examples in a single experiment, massively accelerating model development.

To test complex AI prompts for tasks like customer persona generation without exposing sensitive company data, first ask the AI to create realistic, synthetic data (e.g., fake sales call notes). This allows you to safely develop and refine prompts before applying them to real, proprietary information, overcoming data privacy hurdles in experimentation.

Instead of using sensitive company information, you can prompt an AI model to create realistic, fake data for your business. This allows you to experiment with powerful data visualization and analysis workflows without any privacy or security risks.

AI tools can be rapidly deployed in areas like regulatory submissions and medical affairs because they augment human work on documents using public data, avoiding the need for massive IT infrastructure projects like data lakes.

In sectors like finance or healthcare, bypass initial regulatory hurdles by implementing AI on non-sensitive, public information, such as analyzing a company podcast. This builds momentum and demonstrates value while more complex, high-risk applications are vetted by legal and IT teams.

Data is becoming more expensive not from scarcity, but because the work has evolved. Simple labeling is over. Costs are now driven by the need for pricey domain experts for specialized data preparation and creative teams to build complex, synthetic environments for training agents.