Media headlines of 10% stock market returns are misleading. After accounting for inflation, fees, and taxes, the actual purchasing power an investor gains is far lower. Using real returns provides a sober and more accurate basis for financial planning.

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Contrary to popular belief, earnings growth has a very low correlation with decadal stock returns. The primary driver is the change in the valuation multiple (e.g., P/E ratio expansion or contraction). The correlation between 10-year real returns and 10-year valuation changes is a staggering 0.9, while it is tiny for earnings growth.

Holding cash is a losing strategy because governments consistently respond to economic crises by printing money. This devalues savings, effectively forcing individuals to invest in assets like stocks simply to protect their purchasing power against inflation.

Investors' inflation expectations remain anchored due to recent disinflationary history and a strong belief in technology's deflationary power. This creates a market where the significant, non-zero risk of a new, higher inflation regime is not properly priced.

Traditional analysis links real GDP growth to corporate profits. However, in an inflationary period, strong nominal growth can flow directly to revenues and boost profits even if real output contracts, especially if wage growth lags. This makes nominal figures a better indicator for equity markets.

While a pension fund's ultimate goal is hitting its absolute actuarial return, this is irrelevant for short-term evaluation. In the short run, performance must be judged relative to peers or benchmarks to account for the prevailing market environment.

Mathematical models like the Kelly Criterion are only as good as their inputs. Historical data, such as a stock market's return, isn't a fixed 'true' value but rather one random outcome from a distribution of possibilities. Using this single data point as a precise input leads to overconfidence and overallocation of capital.

Contrary to conventional wisdom, re-accelerating inflation can be a positive for stocks. It indicates that corporations have regained pricing power, which boosts earnings growth. This improved earnings outlook can justify a lower equity risk premium, allowing for higher stock valuations.

The CPI averages costs across 80,000 items, many of which are non-essentials or luxury goods. This method masks the true, higher inflation rate on basic necessities. For example, while the CPI showed a 72% cost increase over two decades, the actual cost of essentials like housing, food, and healthcare rose by a much larger 97%.

Despite official CPI averaging under 2% from 2010-2020, the actual cost of major assets like homes and stocks exploded. This disconnect shows that government inflation data fails to reflect the reality of eroding purchasing power, which is a key driver of public frustration.

Media outlets are incentivized to generate clicks through hype and fear. This creates a distorted view of the market, causing retail investors to panic-sell during downturns and FOMO-buy during bubbles. The reality is usually somewhere in the less-exciting middle.