Corporate Development facilitates M&A but should not be the "sponsor." The true sponsor is the internal leader from product or engineering who will own the acquisition's success post-close. This distinction ensures clear accountability and prevents deals that lack a dedicated internal champion.
Before hunting for acquisitions, the internal business owner (deal sponsor) must write a thesis answering "what problem are we solving?" This prevents reactive M&A driven by inbound opportunities and ensures strategic alignment from the start, separating the "why" from the "who."
The foundation of a new M&A function is deep internal alignment. Before looking outward, the first month should be dedicated to interviewing internal product leaders and SMEs to understand the business, product roadmap, and strategic direction from the inside out.
When Corp Dev runs diligence and hands it off to integration, it creates information gaps. Having the integration leader run diligence provides irreplaceable firsthand context, preventing misinterpretations and avoiding the need to 're-diligence' the deal later.
Combining strategy, M&A, and integration under a single leader provides a full lifecycle, enterprise-wide view. This structure breaks down silos and creates a "closed-loop system" where post-deal integration performance and lessons learned directly feed back into future strategy and deal theses, refining success metrics beyond financials.
Cisco's model brings the integration lead in from the earliest phases to shape diligence strategy. This ensures the "how" of integration is validated early, preventing post-close surprises and accelerating value capture, a stark contrast to the traditional model where integration is a late-stage handover.
To avoid a broken handoff, embed key business and integration experts into the core deal team from the start. These members view diligence through an integration lens, validating synergy assumptions and timelines in real-time. This prevents post-signing surprises and ensures the deal model is operationally achievable, creating a seamless transition from deal-making to execution.
Palo Alto Networks' M&A playbook defies convention. Instead of integrating an acquisition under existing managers, they often replace their own internal team with the acquired leaders. The logic is that the acquired team won in the market with fewer resources, making them better equipped to lead that strategy forward.
A separate Integration Management Office (IMO) creates a risky handoff. A better model for agile teams is for the Corp Dev professional who sourced and led the deal to pivot and own the integration plan post-close. This ensures the original deal thesis is carried through execution without loss of context.
To prevent knowledge gaps between deal execution and integration, IFS makes the same internal expert responsible for a specific workstream (e.g., product, GTM) during commercial diligence and the subsequent integration phase, creating end-to-end accountability.
The integration leader eventually moves to the next deal, but the business unit leader (deal sponsor) owns the long-term success. The integration lead must arm the sponsor with knowledge of cultural risks, like a seller's micromanagement style, so they can hold leaders accountable after the integration team disengages.