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How to Score Culture Fit in M&A with Sharon Van Zeeland

How to Score Culture Fit in M&A with Sharon Van Zeeland

M&A Science · Dec 8, 2025

Rockwell Automation's Sharon Van Zelen on engineering M&A success with data-driven cultural assessments and creative deal structuring.

Use Time-Bound RASI Charts to Accelerate Post-Merger Decision Making

To combat decision paralysis during integration, implement a regimented playbook with RASI charts (Responsible, Accountable, Consulted, Informed). Critically, decisions are time-bound with clear milestones. If a decision isn't made within the specified timeframe, it is automatically escalated, forcing resolution and maintaining momentum.

How to Score Culture Fit in M&A with Sharon Van Zeeland thumbnail

How to Score Culture Fit in M&A with Sharon Van Zeeland

M&A Science·2 months ago

Synchronize Diligence and Integration Teams Pre-LOI to Prevent Knowledge Gaps

To avoid post-close surprises and knowledge loss, marry diligence and integration leads before an LOI is even signed. This ensures real-world operational experience informs diligence from the start. The goal is to have a drafted integration thesis by LOI and a near-complete plan by signing, not after closing.

How to Score Culture Fit in M&A with Sharon Van Zeeland thumbnail

How to Score Culture Fit in M&A with Sharon Van Zeeland

M&A Science·2 months ago

Develop Tiered Integration Playbooks Based on Target Company Size

A one-size-fits-all integration process can destroy the agility of smaller acquisitions. Rockwell Automation developed separate playbooks for small, medium, and large targets. This tiered approach allows the acquirer to apply necessary safeguards while preserving the target's operational speed, preventing process friction.

How to Score Culture Fit in M&A with Sharon Van Zeeland thumbnail

How to Score Culture Fit in M&A with Sharon Van Zeeland

M&A Science·2 months ago

Delay Post-Deal Retrospectives for More Accurate Diligence Assessment

Instead of an immediate post-close review, conduct retrospectives 6-12 months later. The true quality of due diligence and strategic fit can only be assessed after operating the business for a period. This delay provides deeper insights into what was missed or correctly identified, leading to more meaningful process improvements.

How to Score Culture Fit in M&A with Sharon Van Zeeland thumbnail

How to Score Culture Fit in M&A with Sharon Van Zeeland

M&A Science·2 months ago

Rockwell Automation Uses a Numerical Scoring System for M&A Culture Due Diligence

To move beyond subjective assessments, Rockwell implements a 0-5 ranking system based on a 50-item survey sent post-LOI. This quantitative approach analyzes cultural tenets like adaptability and mission clarity, graphing the results to identify both gaps and similarities, which then directly informs the integration strategy.

How to Score Culture Fit in M&A with Sharon Van Zeeland thumbnail

How to Score Culture Fit in M&A with Sharon Van Zeeland

M&A Science·2 months ago

Owning Strategy, M&A, and Integration Creates a Closed-Loop Learning System

Combining strategy, M&A, and integration under a single leader provides a full lifecycle, enterprise-wide view. This structure breaks down silos and creates a "closed-loop system" where post-deal integration performance and lessons learned directly feed back into future strategy and deal theses, refining success metrics beyond financials.

How to Score Culture Fit in M&A with Sharon Van Zeeland thumbnail

How to Score Culture Fit in M&A with Sharon Van Zeeland

M&A Science·2 months ago

Creative Deal Terms Can Solve Sentimental Blockers That Price Cannot

When M&A negotiations stall, the root cause is often sentimental, not financial. Uncovering a seller's personal attachment (e.g., hunting rights, a favorite truck, community sponsorships) allows for creative, non-monetary solutions that have high emotional value for the seller but low cost for the buyer, getting the deal across the finish line.

How to Score Culture Fit in M&A with Sharon Van Zeeland thumbnail

How to Score Culture Fit in M&A with Sharon Van Zeeland

M&A Science·2 months ago

Socialize the Integration Plan with the Target Pre-Close for Co-Creation and Buy-In

To ensure Day 1 alignment and retain key talent, treat integration planning as a collaborative process. Share the developing integration plan with the target's leadership during due diligence. This allows them to validate assumptions, provide critical feedback, and feel like partners in building the future company, rather than having a plan imposed on them.

How to Score Culture Fit in M&A with Sharon Van Zeeland thumbnail

How to Score Culture Fit in M&A with Sharon Van Zeeland

M&A Science·2 months ago