Netflix uses a "Keeper Test" to evaluate employees, a practice made viable by generous severance packages. The severance acts as a clean alternative to bureaucratic Performance Improvement Plans (PIPs), empowering managers to make swift talent decisions.

Related Insights

Challenge the 'hire slow' mantra. Hiring is an intuitive guess, so act quickly. Once a person is in the organization, their performance is a known fact, not a guess. This clarity allows for faster decisions—both in removing underperformers and, crucially, in accelerating the promotion of superstars ahead of standard review cycles.

Inspired by Netflix's culture deck, paying employees 30-50% above market rate is a powerful retention strategy. While counterintuitive to traditional cost-cutting, this approach creates the luxury of near-zero churn, saving the significant costs and disruptions associated with replacing key personnel.

To empower managers to maintain talent density, Netflix provides large severance packages (4-9 months). This reduces the manager's guilt and reframes termination as a strategic decision, not a personal failure, enabling them to make the necessary tough calls for the business.

To differentiate talent, serial founder Brad Jacobs imagines a key employee resigning. If his reaction is relief, they're a C-player. If it's manageable inconvenience, a B-player. But if the thought induces "pure terror and absolute panic," they are an irreplaceable A-player you must retain.

When its Adobe acquisition fell apart, Figma offered "Detach," a program letting any employee leave with three months' pay. This forced a clear decision: opt-in to the hard-charging independent path or leave gracefully. This cultural reset ensured only the most committed people remained for the next chapter.

Instead of an extremely difficult hiring process, Netflix casts a wide net and uses the first year to assess fit, resulting in a high (~20%) attrition rate. The company is transparent about this, offering the chance to work on hard problems with great people in exchange for less job security.

Teopo Capital prioritizes rigorous post-hire evaluation. They believe the true assessment of a candidate's fit and capability occurs on the job. The greatest risk is not making the wrong hire, but failing to act swiftly when they underperform, making quick termination crucial for risk management.

To clarify difficult talent decisions, ask yourself: "Would I enthusiastically rehire this person for this same role today?" This binary question, used at Stripe, bypasses emotional ambiguity and provides a clear signal. A "no" doesn't mean immediate termination, but it mandates that some corrective action must be taken.

To keep high-performers, beyond giving them equity, you must explicitly map out their trajectory. Galloway advises sitting down with employees to define their position, responsibilities, and financial standing three years into the future. This clarity on growth and demonstrated investment in their success is highly "intoxicating" for ambitious individuals.

After the Adobe deal collapsed, Figma launched "Detach," letting any employee leave with severance. This filtered for commitment, reset the team for a "hard-charging startup" mentality, and provided a graceful exit for those who were tired or had joined expecting to work at Adobe.

Generous Severance Enables Netflix's "Keeper Test" by Eliminating PIPs | RiffOn