Effective politicians operate less as policy experts and more as skilled entertainers. They adopt a specific 'genre'—like different styles of rap—to emotionally move their audience. This allows them to build a strong following and obfuscate a lack of concrete, cause-and-effect policy planning, focusing on feeling over function.

In times of crisis, expecting an opposition party to lead the charge is a mistake. Real political movements are initiated by citizens who set the moral terms and take risks. The political party then becomes just one part of a larger coalition that it doesn't necessarily lead.

The appeal of a populist leader lies in their rejection of traditional political norms. When the electorate feels betrayed by the established "political class," they gravitate toward figures whose rhetoric is a deliberate and stark contrast, signaling they are an outsider.

Leaders don't just shape the times; they are shaped by them. Their temperament and actions are a reflection of the collective public mood. Comparing Obama's rise in an era of optimism to Trump's in a populist moment shows how the electorate projects its desires onto a candidate.

The nature of a zeitgeist shapes the resulting leadership style. The political polarization of 1966 bred adversarial leaders (the '46ers), while the 1975 personal computer boom fostered creative system-builders (the '55ers). The event's character imprints on the ambition it creates.

Populist figures don't create societal problems; they rise to power because existing economic and social issues create an environment where their message resonates. To solve the problem, you must address the underlying conditions, not just the leader who represents them.

Extreme inequality and inflation, driven by debt and money printing, create widespread frustration. This frustration "summons" populist figures like Trump, who are seen as chaos agents to disrupt a rigged system, rather than being the root cause of the political anger themselves.

Figures like Donald Trump don't create populist movements; they rise by capitalizing on pre-existing societal problems like economic despair. Focusing on removing the leader ignores the root causes that allowed them to gain power, ensuring another similar figure will eventually emerge.

In times of economic inequality, people are psychologically driven to vote for policies that punish a perceived enemy—like the wealthy or immigrants—rather than those that directly aid the poor. This powerful emotional desire for anger and a villain fuels populist leaders.