An investor's career journey from 'cool' industries like film financing to 'boring' ones like construction software reveals a core truth: the fundamental principles of building a business are consistent across all sectors. Passion for innovation and business models, not industry hype, uncovers the best opportunities.
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Instead of selling software to traditional industries, a more defensible approach is to build vertically integrated companies. This involves acquiring or starting a business in a non-sexy industry (e.g., a law firm, hospital) and rebuilding its entire operational stack with AI at its core, something a pure software vendor cannot do.
Unsexy markets like plumbing or law have less competition, higher profit margins, and customers who are more receptive to expertise. This creates an environment for faster growth, akin to driving on an empty road.
Investors don't need deep domain expertise to vet opportunities in complex industries. By breaking a problem down to its fundamentals—such as worker safety, project costs, and labor shortages in construction—the value of a solution becomes self-evident, enabling confident investment decisions.
A core skill in process automation, honed in early robotics and enterprise integration, can be the unifying driver of a career. This focus provides a consistent framework for innovation and problem-solving, even when pivoting into a complex new domain like healthcare data.
Don't overlook seemingly "boring" industries like cybersecurity or compliance. These sectors often have massive, non-negotiable budgets and fewer competitors than glamorous, consumer-facing markets. Solving complex, high-stakes problems for large companies is a direct path to significant revenue.
Investors should seek "boring" companies that are well-oiled machines with repeatable processes and disciplined execution. The goal is consistency in outcomes, not operational excitement. Predictable, relentless execution is what generates outsized, "exciting" returns.
Genuine passion for a sector like consumer goods isn't a soft skill; it's a competitive advantage. It allows an investor to develop an intuition and flywheel for identifying great opportunities, building ecosystem relationships, and quickly discerning serious players from industry "tourists."
Investor Mark Ein argues against sector-specific focus, viewing his broad portfolio (prop tech, sports, etc.) as a key advantage. It enables him to transfer insights and best practices from one industry to another, uncovering opportunities that specialists might miss.
Seeing an existing successful business is validation, not a deterrent. By copying their current model, you start where they are today, bypassing their years of risky experimentation and learning. The market is large enough for multiple winners.
