To successfully automate complex workflows with AI, product teams must go beyond traditional discovery. A "forward-deployed PM" works on-site with customers, directly observing workflows and tweaking AI parameters like context windows and embeddings in real-time to achieve flawless automation.

Effective enterprise AI deployment involves running human and AI workflows in parallel. When the AI fails, it generates a data point for fine-tuning. When the human fails, it becomes a training moment for the employee. This "tandem system" creates a continuous feedback loop for both the model and the workforce.

The forward-deployed engineer (FDE) model, using engineers in a sales role, is now a standard enterprise playbook. Its prevalence creates a contrarian opportunity: build AI that automates the FDE's integration work, cutting a weeks-long process to minutes and creating a massive sales advantage.

Harvey's Forward Deployed Engineering team isn't just for building custom solutions. It's a strategic product discovery tool. By embedding engineers with large clients who have undefined GenAI needs, Harvey identifies and builds the next set of platform features, effectively using customer problems to pave its future roadmap.

For AI tools that fundamentally alter workflows, a simple software deployment is insufficient. Success requires a dedicated team of 'forward deployed' experts (e.g., ex-lawyers for legal tech) to manage the enormous change management undertaking, ensuring adoption and proficiency across the client organization.

Unlike traditional SaaS, AI agents require weeks of hands-on training. The most critical factor for success is the quality of the vendor's forward deployed engineer (FDE) who helps implement, not the product's brand recognition or feature superiority.

AI's capabilities evolve so rapidly that business leaders can't grasp its value, creating a 'legibility gap.' This makes service-heavy, forward-deployed engineering models essential for enterprise AI startups to demonstrate and implement their products, bridging the knowledge gap for customers.

Enterprises struggle to get value from AI due to a lack of iterative, data-science expertise. The winning model for AI companies isn't just selling APIs, but embedding "forward deployment" teams of engineers and scientists to co-create solutions, closing the gap between prototype and production value.

An MIT study found a 93% failure rate for enterprise AI pilots to convert to full-scale deployment. This is because a simple proof-of-concept doesn't account for the complexity of large enterprises, which requires navigating immense tech debt and integrating with existing, often siloed, systems and tool-chains.