A significant, yet invisible, cause of digital exhaustion is the constant mental work required to interpret communications lacking non-verbal cues. Our brains work overtime to decode the meaning behind a brief email or emoji, consuming vast cognitive resources and leading to depletion.
Related Insights
Burnout isn't a single condition. Emotional exhaustion needs a break (vacation). A lack of self-efficacy requires skill development (upskilling). Cynicism, the hardest to fix, demands rediscovering your 'why' (inspiration). Misdiagnosing the cause leads to ineffective solutions.
To maintain performance over the long term, Canva's CEO deliberately creates strict boundaries between work and life. By removing email from her phone, she can be "all in" when working at her laptop and "all out" when she's not, allowing for true mental separation and recovery.
Contrary to the belief that boundaries are restrictive, they actually function to protect mental space, allowing cognitive energy to regenerate. This replenished energy results in more focused, higher-quality interactions when you do re-engage, making you more effective, not less connected.
The mental load of managing and switching between a vast number of applications causes more exhaustion than the sheer volume of notifications. The daily 57 minutes spent switching apps and 30 minutes deciding which tool to use for a task creates significant decision fatigue.
Constant switching between digital apps and tasks drains finite cognitive and emotional energy, similar to how a battery loses its charge. This cognitive depletion is a physical process based on how the brain consumes energy, not a sign of personal weakness or laziness.
Face-to-face contact provides a rich stream of non-verbal cues (tone, expression, body language) that our brains use to build empathy. Digital platforms strip these away, impairing our ability to connect, understand others' emotions, and potentially fostering undue hostility and aggression online.
The true cost of social media isn't just the time spent posting; it's the constant mental energy dedicated to it—planning content, checking engagement, and comparing yourself to others. Stepping away frees up significant cognitive "white space," allowing for deeper, more strategic thinking.
Burnout can manifest as "multitasking brain": working constantly but being unable to identify any meaningful achievements. This state is characterized by focusing on low-impact tasks, like clearing an inbox, which creates the feeling of being busy and frazzled without moving the business forward.
A concerning trend is using AI to expand brief thoughts into verbose content, which then forces recipients to use AI to summarize it. This creates a wasteful cycle that amplifies digital noise and exhaustion without adding real value, drowning organizations in synthetic content.
In virtual settings, the lack of physical presence causes people to "over-index" on the few non-verbal cues available, like facial expressions. A leader's innocuous action, such as rubbing their face, can be misinterpreted as negativity. Leaders must be hyper-aware that their virtual body language is under a microscope.
